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Down Side Up
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Down Side Up is a change-inspired collection of wood furniture designed by Fabrica, the Benetton group's communication research center. Hosted in the historical Palazzo Borromeo, Down Side Up is an encounter between experimentation and consumption, where design challenges shapes, volume perception and directions to create objects with constantly varying functions and interpretations. And so by adding a few essential accessories like legs, handles, hooks or hands, and by choosing a precise orientation, a simple basic wood unit is transformed into something new with a unique personality. The heart of each unit is a hole, a functional element which also gives the unit an aesthetic value. Therefore the effectiveness of each article lies in its versatility of use and its potential for creating customised modular systems.
