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LAB 23
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LAB23
Ground Floor Project
Presents:
Air wall and the new urban furnishing products
in the installation
14th - 19th of April, 10 am - 10 pm
Press preview: 13th of April 3 pm – 8 pm
Cocktail: 16th of April, 6pm
Air geography is creativity and solidarity to support Fondazione Francesca Rava N.P.H. Italia Onlus
Press release
Urban furnishings for a new vision of the city.
LAB23 is a new brand in Italian urban furnishings founded in 2008 in Martellago (Venice).
LAB23 develops and renovates a solid industrial tradition that was built in more than twenty years’ activity, aiming to make products that protect the environment and make it nicer to live in. Quality, functionality and design are fundamental elements.
The innovative charge of LAB23 comes from acknowledging that the future of urban life needs to focus on the ability to adopt a new vision of the city, with open and shared spaces.
Architecture is part of the new layout given by energetic sustainability principles, to help prevent harmful emissions in the air. If streets and squares are enriched by plants and trees, if green areas are integrated into parking areas, if the city wants to go back to being a social place and not just a working one, the aesthetic and functional quality of urban furnishings become two necessary and complementary elements.
Elements that are designed and guide to interweave with the city such as meeting, taking a break, sharing information, but also the perception and contemplation of natural elements, such as the air, sky, vegetation and water, can and must be stimulating and encouraged by urban furnishing elements that integrate in the overall urban design project.
To make urban furnishings it’s not only to provide open spaces with functional elements like seats, bins, flowerpots etc. It is also to have the awareness of all the aspects connected to the quality and new fruition of the city space, therefore, of its actual re-qualification.
Air wall: urban furnishing in evolution
During the FuoriSalone 2010, LAB23 presents Air wall, an element that wants to find a new meaning in urban furnishings. Functionality, decoration, flexibility and economic awareness weave together in a synthesis aiming to adapt to the most various urban contexts. Air wall develops in several functional identities, starting from a parallelepiped base composed by a structural cage and plugging panels in varnished metal. The panels are decorated with a laser-cut graphic that lets air and light flow changing these objects into light walls where the void takes part in building up volume. The base structure can be used for different solutions. Air wall can become a chair, a shelter, a light, a flowerpot, signposting, support for advertising, an acoustic speaker, even an interactive heating and cooling element. It can combine more functions and it can also change and evolve during its life period, as it happens to natural elements, reacting to the environment in which it is placed. This always respecting characteristics of economical sustainability and maintaining a precise formal identity.
dis_TESA
dis_TESA, a new 2010 product, is a bench composed by a series of steel cables covered in plastic hooked to a metal structure, making the shape of a chair. Linear, light, very economical and easy to maintain, dis_TESA, characterized by a succession of plastic coloured cables wrapped around metallic supports, recalls and re-interprets the chairs of bars and social centres of the Sixties.
Hoping that today it is possible to find again, in some parts of the city, that domestic and familiar atmosphere that used to be found in public places of those times.
Vintage Design Collection
The newest addition from LAB23 is the Vintage Collection, borne from the idea to interpret classic urban furnishings in an ironic and contemporary key. The intent was to maintain the historical lines and archetypes of the objects as they are usually presented in city parks and streets, placing an accent on the dimensions of the design through care in the details, the introduction of innovative colours and finishes and the choice of alternative materials. The new collection also addresses ecological concerns through the use of environmentally friendly materials such as recycled wood and non-toxic varnishes
Alongside the furnishings designed in 2010, LAB23 offers to public and private clients a large range of products – benches, shelters, baskets, bollards, flowerpots, bicycle-holders, plant-pots – with a total of 40 items per catalogue. All the products have a contemporary taste in design, combining rigorous and essential shapes that can also be soft and supple, made with materials and structure solutions that guarantee high quality in terms of solidity, minimizing the maintenance costs. To obtain such results LAB23 prefers to use materials such as stainless steel, Corten steel and solid wood.
The Venetian company also gives its designers the possibility to develop and produce exclusive systems of urban furnishings for specific interventions.
The internal technicians directly follow each product from design to production, the assembly and the making ready for use, guaranteeing the maximum quality for the final result.
LAB23 collaborates with designers and architects that share their own innovative view of the city like Aryanour Djalali_DNA, Pamio Design, Dogtrot, Hangar Design Group, Eject Project and YellowOffice.
The philosophy, the commitment and quality of LAB23 brought the company to make several interventions of urban furnishings in Italy and abroad.
To take care of the interventions and international supplies directly, the company opened also in France, USA, Arab Emirates and Qatar.
Air Geography
The Air Geography installation is a significant step in the investigation journey that the Venetian company undertook in order to explore the relationship between the city and natural elements.
The graphics on the panels of the installation and the innovative Air wall product, both made by YellowOffice, represent animals and natural landscapes: fields, trees, mountains, rivers, open skies, seas, bears, deer, tortoises and fish. The manifesto of this journey is that a relationship with nature is possible also in the city. Air geography creates a sort of environmental system where the new LAB23 furnishings welcome visitors and invite to meet each other.
Creativity and solidarity to support the Fondazione Francesca Rava N.P.H Italia Onlus
LAB23 decided to support the N.P.H. Sainte Hélène orphanage of Haiti that welcomes over 600 children, a number in constant growth after the earthquake that hit the island last January.
The graphic creations used in Air Geography will be sold to support this cause during the whole exhibition – they can be picked up or delivered at the end of the event – the profit will be entirely donated to the Fondazione Francesca Rava, which represents N.P.H. in Italy. Nuestros Pequeños Hermanos is an international humanitarian organisation based in Haiti since 22 years that works on several projects in aid of childhood. (www.nphitalia.org).
Press info:
Monica Racic +39 335 256797
Maria Elena Fantasia +39 338 9327550
press@monicaracic.it
