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THE CLOUD'S PHILOSOPHY
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FDVLAB – FABBRICA DEL VAPORE LABS ASSOCIATION, IN COLLABORATION WITH OTTAGONO AND THE CITY COUNCIL OF MILAN HAS DEVOTED ITS FUORI SALONE TO ISSUES LIKE SUSTAINABILITY, ENERGY EFFICIENCY AND URBAN GREEN.
THE CLOUD’S PHILOSOPHY curated by: Alessia Salerno, Mario Mainetti, Matteo de Vittor
SHOW BIZ Visual Communications
Show Biz presents an exhibit by Stefan Wieland, a German artist (Marbug, 1970) who transforms the matter of contemporary art into objects of design, using recycled materials in the installations and sets he creates.
Interior Design Week 2010 is the occasion to introduce on the Italian scene lamps the artist made out of Plexiglas, adhesive tape, paper, glass and metal. These are unique pieces that have something in common: the diversity of the materials with which they are made and the freedom with which these materials are used to create organic or geometric volumes that seem transient.
Shapes left open to create designs of light and shadow and materials derived from previous installations or left over from other productions contribute to the impression that these are ephemeral objects in transition between states of being, rather than the definitive form of assembled parts.
A space within the Fabbrica del Vapore has been transformed into an ironic and surreal living-room, ruled by a multitude of lamps, a seductive cloud of colored shapes and lights, in which a play of objects and materials shines like a chandelier over the seat and television of an otherwise empty scene. The seat has been created by the Controprogetto laboratory – an association devoted to the experimentation and requalification of apparently useless materials and resources, in Milan since 2003. The association has been chosen because it shares Stefan Wieland’s approach, creating contemporary furnishings and temporary installations by regenerating discarded matter. The images showing on the television come instead from the Show Biz historical archive, a collection of over 10,000 videos and films from 1900 to today, once part of publicity campaigns and television or cinema productions. This is a one of a kind data-base, intended as a place for research, a source of inspiration, and a site for the recycling of those moving images that have made the 20th century special and that constitute a fundamental element of the contemporary moment.
Exhibit produced by Show Biz (www.showbiz.it)
Artwork: Stefan Wieland
Video: extracts from the Show Biz historical archive, curated by Ranuccio Sodi
Seat: Controprogetto
Sound: Bruno Marro
Show Biz is one of the labs associated with La Fabbrica del Vapore; they are a founder member of the Cultural FDVLAB Association.
It is an independent audio-video production company that develops projects from the conceptual phase to the finished product. It is also home to a vast audio-visual archive.
INFO
Show Biz +39.02.462094
showbiz@showbiz.it
