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ULTRALUCE
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"Origami OF LIGHT"
Directed by: Roberto Giacomucci
Fabbrica del Vapore - Via Procaccini 4, Milan
Milan 14-19 April 2010
ULTRALUCE demonstrates once again its continued commitment to the issues of eco-sustainability and energy conservation taking part to the "The factory of sustainability” that has been promoted by Ottagono magazine in cooperation with the
The company was asked to develop a project that represents the theme of the initiative: sustainability, eco-compatibility, short chain, energy efficiency, green design and urban networks.
ULTRALUCE, along with two other companies, participates in this event with the project “ORIGAMI OF LIGHT” realized by the designer Roberto Giacomucci.
This is a theatrical exhibition that is staged in the circuit of the “Fuori Salone” events, taking part in
The performance on stage is composed by a series of characters like puppets, unpredictable circensian, cartoons and animated lights that have as their common goal the protection of the ecosystem and the research of patterns of consumption that will be more respectful to the environment.
ULTRALUCE, one of the protagonists of this installation, assumes the function of a real superhero that gives life to an unmissable and fascinating show together with its furnishings complement in recyclable cardboard and floors free of any toxic substance.
ULTRALUCE, brand of the company Marchetti Illuminazione, produces light systems with a remarkable scenic effect, achieved through the use of innovative materials along with the most advanced technologies in terms of processing.
The peculiarity of the brand ULTRALUCE is to combine aesthetics and ethics perfectly, in fact, all its products have an high luminescence power associated with a low energy consumption.
