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FORM US WITH LOVE /Salone del Mobile 2010
30-03-2010
Form Us With Love exhibits new projects in Milan – the design studio Form Us With Love and clients presents this season’s news during the Salone del Mobile 2010.
From 14th – 18th April, Milan Design Week, both industry professionals and the general public are invited to see the latest projects by the design studio Form Us With Love at Via Vignola 6.
In the heart of Milan, nestled in the middle of the up and coming Porta Romana area, Form Us With Love and Friends; Bolon and Voice, in collaboration with G.A.R.B.O will showcase new creations such as over dimensioned rose buds made from biodegradable vinyl flooring, an exclusive easy chair version of the classic “Bean bag” and expressive floor lamps out of gradient stretch metal.
The exhibition will be open to the public from Wednesday to Sunday with the presence of the designers.
”Form Us With Friends is a concept designed to bring together our clients to present our latest collaborations. We are very hands on and follow our products up until they reach the end user in the market. In the traditional sense, companies show off their designers and products, but we thought it would be fun to flip the script and do things the other way around,” said, John, Petrus and Jonas from FUWL.
Companies and projects: One of the companies taking part in Form Us With Friends is the family run company Bolon - renowned for its flooring creations, will present the concept around its new environmentally friendly initiative – Botanical Collection, whose concept is created by FUWL. Swedish furniture producer Voice will present a new range of products designed by FUWL. Another friend taking part is Häfla Bruk, a Swedish company established more than 300 years ago who focuses on advanced manufacturing techniques for steel. For Häfla, Form Us WIth Love has designed a series of floor lamps that highlights the new gradient stretch metal from Häfla. On the occasion of Salone del Mobile G.A.R.B.O. Communication & Events joins the project. The Pr, Communication and Events studio based in Milan will host the FUWL exhibition in its headquarter of Via Vignola 6, providing the pr and event organization service.
Opening hours: The exhibition will be open at Via Vignola 6 from the 14th-17th of April 12:00-19:00, and Sunday 18th 12:00-17:00. The party, only by invitation, will take place Friday the 16th of April between 18.00-22.00.
