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Your Sign, Your Story
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YOUR SIGN, YOUR STORY
IED Milan – Via Sciesa 4
Press Preview: April 15th, 11.00 am – 1 pm
Event opening: April 15th, 6.00 pm – 10.00 pm
Your Sign Your Story is a project realized in 2009 that resulted from the collaboration between IED and Hugo Boss. The project had two main objectives: the first one was aimed at introducing students coming from different educational fields so that they could join and share cross-industry and multidisciplinary skills and knowledge. The second one, instead, was aimed at understanding what young creative designers think about this brand and how they get in touch with it; which can be their vision; and how it is possible to let them get closer to the product, especially to its world of values and to link them to such values.
The analysis, research and communication path involved a selected team of students coming from Visual Arts, Fashion, Communication and Design Schools coordinated by IED Research Centre, who became designers for such an important brand and, at the same time, the target of their own work. The project was developed in such a way that it turned into a real event that will take place on Thursday, April 15th at the Seat of IED, in Via Sciesa, 4.
The main and representative subject of the project, shown through a great-impact scene design realized by Luca Sacchi, will be “the sign as a track”, meant as personalization and sharing element. This will be the same multi-sensorial experience that the participating visitors will live during the day: an emotional path that starts by leaving its track, develops by becoming an image and ends by turning itself into a sign and a memory through the creativity.
