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Temporary Museum for New Design
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DESIGN WEEK 2010 - Milan
April 14th – 19th 2010, h. 10.00-21.00
Press Preview April 13th, h. 15.00-20.00
SUPERSTUDIO
PRESENTS
A GREAT EVENT OF
BUSINESS COMMUNICATION AND CULTURE
During April's Design Week, Superstudio (with its two locations in via Tortona and via Forcella) is going to be the venue of the most important events and design exhibitions of via Tortona and adjacent areas.
Superstudio Più hosts the Temporary Museum for New Design, an exhibition distinguished by a museum format featuring approximately 50 exhibitors and the most renowned designers coming from all over the world. For a whole week, the "Temporary Museum for New Design" turns Superstudio's extensive spaces into a museum dedicated to the best international design according to the concept "less Fair and more Museum", a project designed by Gisella Borioli and supervised by Giulio Cappellini’s artistic direction.
Superstudio 13 will host Home and Spa Design, the exhibition entirely devoted to the wellbeing world, promoted by My Exhibition. The photographic studios become completely furnished and operative "environments" where the wellness area is of the foremost importance. The projects are suggested by different architecture firms. Concept and staging by Carlo Matthey.
Starting from 2010, Face to Superstudio Più, the spaces of the former Ansaldo factory in via Tortona 54, will host the Innovation/Imagination event. Innovation/Imagination hosts companies and designers representing the nouvelle vague of international design and other significant guests. The event is promoted by Slide Events, with Superstudio’s art direction and coordination.
CONTACTS:
Communication direction and Press Office - Superstudio Group and Superstudio/Design Week
Chiara Ferella Falda | designweek@superstudiopiu.com
Ph: +39 02 422501 | Fax: +39 02 475851 | Mob. +39 335 1080528
