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TAGINA - FACTORY TAGINA
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Tagina presents a new conception of living space architecture, a sensorial environment, in which the space and time references seems not existing any more. The exhibition area leads the spectator through the values of “Made in Tagina”, the line of guiding principles that make the company an icon of professionalism, guaranty and innovation internationally famous, able to find new paths and able to give qualitative answers in difficult moments of the market. The stand project made also this year by BCPT associati, presents big modular cells covered with a “skin” of white ceramic that are extended along the space of the location Pasticcieria De Santis, capturing and reflecting the light, thanks to the iridescent effect of the ancient lustre technique. One of the cells is reserved to the creative genius of Simone Micheli, that right in this occasion starts the cooperation with Tagina.The architect will draw directly on the walls of the structure, in a perfect “stream of consciousness”, the personal interpretation of design and architecture. His performance,documented by a photo each 15 seconds, will become a video that will be projected during the show. It will be a new era for Tagina, dedicated to an aesthetical-scientific research, aimed at a concept of avant-garde “artistic” ceramics. For this reason Tagina invites to attend in first person also the design students that, with a felt-tipped pen in their hand, will have the opportunity to fully express their own intuitions inside a true and proper ideas contest. The path through the exhibition area, becomes like this a unique experience, bringing the visitor to “live” entirely inside the Tagina world down to penetrate inside its eclectic heart, connected to the experience and to the ceramics culture of the past projected towards the future: a union that blossoms into the malleability of matter and into the fluidity of shapes. An important technological innovation will find a strong expression inside the exhibition stand and will be a further confirmation of the ability by which the company is able to treat and mould the mixture and the ceramic surfaces. An entire week of involvement and participation of the public, that will be free to act and create, to express itself and leave its mark, interact with the space, attending in the first person to the values of “Made in Tagina”.
