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The Urban Style - Temporary Museum for New Design
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FuoriSalone 2010 - Milano
SuperstudioPiù, Via Tortona 27
April, 13-19 2010
COMPANY PRODUCER: ALL+
EXHIBITION TITLE: THE URBAN STYLE
EXHIBITION DESIGNER: IVAN PALMINI, ALL+’s art director
EXHIBITION CONCEPT:
All+ chose the external SuperstudioPiù garden for the FuoriSalone of Milan 2010.
Trees, leaves, grass and plants will be the wing stage for All+ products, proposing to the visitor an installation, designed by Ivan Palmini, divided into two worlds, the urban design one and the outdoor one.
So, the green will welcome the urban design island, solved with the wide and complete system Loco, designed by Ivan Palmini. Benches, tables for wi-fi connections, bike stand, litter bin and illumination systems will run up a real public park at complete disposal of the design addicted community that will gravitate around the nerve centre of Zona Tortona during the Milan Design Week.
The square dedicated to outdoor will be delineated by two structures: Xzone and the new Qzone. This space, properly studied to favour socialisation and conviviality moments within visitors, will be connoted by oversize Sito benches, accessorised with sunshade umbrellas, backrest and cushions where to accommodate freely to consult maps, itinerary and to relax.
The dominant chromaticity will be the white, interrupted by coloured graphic marks, directly affixed on All+ products, which offer the possibility of being personalised.
All+ continues its ecofriendly and green path, utilising in all its products, the aluminum, that is light and resistant as well as 100% recyclable.
ALL+ PROFILE
Outside, inside, wherever. For indoors and outdoors. For aluminum lovers.
ALL+ is the new brand by Alluminio Sammarinese based on these specific foundations, manufacturers of a system of furniture elements built primarily in aluminum, for outdoor and indoor public spaces. Dedicated to people who value this material, which is respectful of the environment because it is totally recyclable, ALL+ blends design and technology: know-how and research combine with creativity and contemporary forms, with a profound respect for the structural soul and linear profile of each project. Combined systems for the design of integrated systems of accessories, to be mixed and matched, urban furniture for places of transition, culture, entertainment.
ALL+
Strada La Ciarulla, 84
47899 Serravalle D-2
Repubblica di San Marino
T +378 0549 904217
E info@allplus.eu
W www.allplus.eu
