After launching  the most original event of Zona Tortona, the Urban Picnic seated on recycled innertubes, Hell's Kitchen is preparing new eco-recipes on the menu of Fuori Salone 2010.

Presented in HK temporary Shop (everyday form 10,30 am to 8,30 pm; via bergognone, with via Solari, in front of the supermarket) Hell's Kitchen lines of bags and helmets, are realized with recycled materials, such as innertubes, vintage outfits and car seatbelts. Urban chic accessories with an ecological soul. All sealed manually with the rubber patch used to repair the bicycle, message of re-generation and uniqueness.

They are inspired to the old district of New York city from which the Italian brand from Verona, takes its name: a metropolitan interpretation of classics to create one of a kind creations.

The event of HK to put  on the agenda is named ""Kitchen Ecology" and will be held at Fabbrica del Vapore of Via procaccini 4: a lesson of sustainable design, held in the street, with working stations in front of the shop. To discover how tons of innertubes are saved from being dismantelled and are trasformed into pieces of real design!

An interactive and funny part of the show will be held by the designer Marco Lai in person, with the first Street Trunk Show of Fuori Salone. A touch, feel and smell innertube experience, to unveil all the secrets of the Diabolic Kitchen (Saturday at 4 pm).

The mission is to discover how an old innertube, a t-shirt and car seatbelt can change their look... and we don't want to say more, but after the event  the participants will surely feel delicious when wearing their Hell's Kitchen!