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ENTERING IN THE 10âS
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Tecno
c/o Caselli di Porta Garibaldi
piazza XXV Aprile 11
MM2 Porta Garibaldi
Press Preview 14TH APRIL h.18.00
Urban Party 14TH APRIL h. 19.00
15TH-19TH APRIL h. 10.00-20.00
Entering the 10’s | by Pierandrei Associati
Starting from the 50’s Tecno has been an important brand for the Italian Design; an history characterized by a strong attention to research and quality that has driven Tecno for 8 times to Compasso d’oro award selection, won 4 times, an European Community Design Prize, a red dot award: product design 2010 and to show its products into 7 museums around the world.
A history of passion and hard work, in collaboration with more than 500 architects and designers, with more than 1.000.000 tables sold – only thinking of Graphis range – and more than 20.500 production days to satisfy market needs.
A nonstop history made by will and creativity of the people to whom we want to dedicate the event Entering the 10’s, a reflection of 60 years of innovation entering the new decade.
Into Caselli spaces in p.za XXV Aprile, the headquarters of the company, a path between past and future will develop told by historical products and linked to beta unopuntozero, the new Tecno product.
Each room has been dedicated to a decade, told through the skyline of a symbol-city, its sounds and its colours. So the disco comes after rock’n’roll, as after Rome in the 50’s come London, New York, Milan, Berlin and Shanghai, worldwide capitals in different decades, here they are represented on a stage where the actors are the icons of Tecno collection and the visitors have to interact with the show writing life-memories. So that the show evolves joining Tecno history with the one of society and people.
Entering the 10’s involves also the square: the gaze looks the future, asking to visitors to express a wish and tell their thoughts for the decade only just begun.
Into the new decade Tecno presents itself with a new idea of office spaces, with the shapes and the colours of beta unopuntozero, designed by Pierandrei Associati, show into the windows.
Beta, as a trait d’union of the show, represents the innovation attitude of Tecno during the last 60 years and the will to listen to its customers to face up the future.
- How the future will be??? We’ll know it just ... Entering the 10’s -
