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JUST B.FLEX
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Milan Design Week 2010
Press Release
February 2010
JUST B.FLEX
By Marine Peyre
14-19 April 2010
c/o ISARTE Gallery, Corso Garibaldi 2, 20121 Milano
For the occasion of Milano design Week, designer Marine Peyre, (creator of the already recognized brand Cooked in Marseille specialized in silicone table accessories and lamps) present a brand new concept CUSTOM*MADE and B.FLEX : modular creations made to measure. The designs constitute of elements which have been projected in the name of flexibility such as the architectural seating system Bflex, produce with the Savoir Faire of its French manufacturer DOMEAU & PÉRÈS and upholstered exclusively in leading Kvadrat® textiles.
Pieces of a bold chromatic nature reveal the predisposed creativity of its author through a dialogue between movement and the surrounding spaces that creates a contemporary choreography which captures the eye.
Pop references, research in form and function and in the use of materials, the adaptability of her furnishings to the specific spaces in which they are hosted clearly transmit a signature that is unique according to the site.
With CUSTOM*MADE and B.FLEX Marine Peyre opens the door to a new work research introducing a series of seating and furnishings which are meant to be flexible and made to measure for the home or public spaces, with a vast array of forms dimensions and finishing.
The playful, child like thought process and poetic beginnings of Marine Peyre’s inventions stay at the very heart of this notion launching a children’s art during her exibition. The children will be guided to learn innovative ways in which to represent design all the while stimulating their noggins and fantastic imagination.
ATELIER ENFANTS Sunday April 18 From 3pm to 6 pm R.S.V.P only
After a graduating with Bachelor’s degree in Architecture and a Minor in Product Design in 1998, from Academy of Fine Arts of Marseilles; Marine Peyre founded Cooked in Marseille (with Josef Crisanto and Fred Terry succeeded by Desmond De Amil). In 2001 the French designer produced a series of colorful table objects in Silicone with the kitchen and home in mind. The objects are displayed in the windows of MoMa in New York and at Sketch in London.
In 2003 she produces modular seating Bâle Chairs, a limited edition for Galerie Roger Paihlas in Marseilles, the pieces decorate and furnish the stand of the gallery at Basel art fair. From 2005 the designer is alone at the head of Cooked in Marseille, where she diversified and experimented in interior and architectural design as well as performance and events stimulating the overall expansion of the brand.
Opening hours during event:
From 11.00 to 19.00
Date and Time for Grand Opening:
14 April 2010, from 18.00 to 23.00
Date and Time for Cocktail Event:
14 April 2010, from 18.00 to 23.00
Date and time for Children’s Art lab Party:
Atelier enfants: 18 April 2010, from 15.00 to 18.00, with booking
Event Coordinated by:
PS • design consultants
t. +39 02 36 633084
Press contact & info: press@p-s.it
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