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ALCANTARA® DESIGN MUSEUM
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PREVIEW MILAN DESIGN WEEK 2010
For the second consecutive year the Alcantara® Design Museum will be staged at Superstudio Più in via Tortona.
An exhibition with an increasingly international flavour that will spotlight designers from different cultures and formative backgrounds, as well as companies with differing images and types of products, who have been brought together to share the neutral stage designed by Giulio Cappellini, Art Director at Alcantara S.p.A.
As ever, the focus will be on Alcantara®, the unique and innovative material which embellishes all surfaces with its sensory, aesthetic, functional, exclusive and sustainable values.
At Superstudio Più, Alcantara® will be presented in different colours and special textures, painstakingly selected by designers to personalise new creations produced by some of the biggest names in European design: as well as from Italy, there will be companies from Switzerland, Holland, France, Germany and Sweden.
An exhibition waiting to be discovered, made up of elegance and colour, uniqueness and versatility, style and multiple languages.
Giulio Cappellini (Art Director, Alcantara S.p.A.)
“The Alcantara® Design Museum will take us on a journey of discovery of the innumerable expressive possibilities of the material. The multitude of different textures and colours instil each of the covered products with a strong sense of identity. The display, deliberately neutral, will emphasise each individual product to the maximum, highlighting similarities and differences. The Alcantara® Design Museum once again promises, therefore, to focus the attention on one of the best covering materials currently available on the market".
Andrea Boragno (Chairman and MD of Alcantara S.p.A.)
“As well as presenting the leading products from their new collections, companies also love to experiment and exhibit bold and avant garde solutions during Milan design week, working alongside emerging talents or established designers and presenting themselves in a new light.
Alcantara S.p.A. is no exception: after the success of the 2009 edition, against the backdrop of the Design Museum and in a genuinely international setting, designers and companies will freely interpret the material in a bid to express its uniqueness, versatility and modernity to the maximum. Rather than one-off pieces, the extraordinary creations presented at our venue will be produced by the companies and made available for purchase, meaning they can be enjoyed every day, because the beauty, softness and versatility of Alcantara® should be enjoyed on a daily basis.”
ALCANTARA S.p.A. was founded in 1972 and is one of the jewels in the crown of Italian production. The Company’s management head offices are located in Milan, while the production plant is situated in Nera Montoro, in Umbria.
The product of a unique and proprietary technology, Alcantara® is an inimitable and innovative material used for covering surfaces, and is the choice of leading companies in numerous fields of application. It offers an extraordinary combination of sensory, aesthetic and functional values, as well as an ethical and social awareness that defines a contemporary lifestyle: the lifestyle of those that love to fully enjoy the products they use every day,
with full respect for the environment.
Alcantara® is a registered trademark of Alcantara S.p.A.
Alcantara® is the first completely sustainable Made in Italy product.
The company was in fact the first in Europe to attain “Carbon Neutral” certification: to achieve this, in just one year,
it reduced the carbon dioxide emissions deriving from the entire material production process by 49%,
and the remainder was compensated for through the financing of international projects
connected with renewable energy. An extraordinary result, made even more relevant
by the voluntary nature of the entire operation,
consolidating Alcantara S.p.A.’s cutting-edge role in the reference markets.
Alcantara S.p.A. Press Office
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