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When: from 14 April 2010 until 19 April 2010
Location: Palazzo Borromeo
piazza Borromeo, 10

Published on: Wednesday 03 March

At the Milan International Furniture Show

Fabrica presents

DOWN SIDE UP

Experimentation and consumption in three-dimensional encounters

Fabrica, Benetton Group's communication research centre, will present a change-inspired collection of wood furniture, Down Side Up , among the off-show events at the Milan International Furniture Fair, 14-19 April 2010.

Hosted in the historical Palazzo Borromeo, Down Side Up is an encounter between experimentation and consumption, where design challenges shapes, volume perception and directions to create objects with constantly varying functions and interpretations. And so by adding a few essential accessories like legs, handles, hooks or hands, and by choosing a precise orientation, a simple basic wood unit is transformed into something new with a unique personality. The heart of each unit is a hole, a functional element which also gives the unit an aesthetic value. Therefore the effectiveness of each article lies in its versatility of use and its potential for creating customised modular systems.

Palazzo Borromeo is also the venue for Around the Table, a selection of blown glass objects, the fruit of many years of collaboration between Fabrica and the Roman gallery Secondome. New designs in 2010 include a collection of cake stands: an article with an old-fashioned air that evolves into a completely unexpected form.

Down Side Up and Around the Table

14-19 April

Palazzo Borromeo (Benetton Group showroom)

Piazza Borromeo 10 – 1^st floor

Hours: 11:00 – 19:00

More info:

Angela Quintavalle

Fabrica Press Office

Tel: 0422 516209

angie@fabrica.it

www.fabrica.it

www.fabricafeatures.com

www.secondome.eu

Sito http:// www.fabrica.it
Mail angie@fabrica.it
Telefono +39 0422 516209