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De La Espada at Zona Romana, Milan 2010
Designer-led brands Autoban, Matthew Hilton, Leif.designpark and Studioilse focus on retailer presentation
At Zona Romana during Salone Internazionale del Mobile from 14 - 18 April, designer-led brands Autoban, Matthew Hilton, Leif.designpark and Studioilse will exhibit their furniture with a focus on retail presentation for the wholesale market. New products from Autoban and Matthew Hilton will premiere at the event. Each product is true to the unique vision of the designer, and manufactured in premium materials by the expert craftsmen at De La Espada. The four brands will exhibit on adjacent stands in Spazio 4 at Spazio Botta on Via Botta No. 8, Milan.
The exhibition at Zona Romana will feature new products including Upholstered Tapas Chair by Matthew Hilton, and Holy Coffee Table by Autoban as well as products launched at the London Design Festival in September 2009. These include from Autoban, Deco sofa, Nest lounge chair, Wired King lamp and Reedy bookcase; from Leif.designpark, Tone cabinet and Hug lounge sofa; from Matthew Hilton, Brando sofa and Mars Round Table; and from Studioilse, a seating collective entitled Seating for Eating.
De La Espada is a groundbreaking design management firm and manufacturer with nearly two decades of experience in the design, craft and retail of solid wood modern furniture. Alongside their signature line, De La Espada manufactures for designer-led brands including Autoban, an architecture, interior and product design studio from Istanbul; Leif.designpark a design studio from Japan; acclaimed British designer, Matthew Hilton; and Studioilse, led by creative director and designer, Ilse Crawford. Each designer has creative control over every aspect of their brand from product design to art direction, resulting in authentic product lines. De La Espada realises each design through premium materials and expert handcrafting whilst providing a strong retail network, allowing each designer greater freedom to focus on the creative aspects of the business. The exhibition at Zona Romana will provide worldwide retailers with a clear understanding of how to effectively present the brands in a retail environment.
Note to Editors:
- All products are manufactured in the De La Espada factory in Portugal
- De La Espada products are available from over 50 points of sale worldwide
- A full online catalogue is available on the De La Espada website www.delaespada.com
For further information
USA
Meredith Haas
T: + 1 212 625 1039
E: meredith@delaespada.com
UK
Phoebe Montoya
E: phoebe@delaespada.com
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