Rotate Street View
SHUELLA - Your shoe umbrella - La soluzione che mancava
Are you looking for a specific press release?
Just select it from the drop down menu.
Fuorisalone.it lets you publish all the information regarding your events this year as well. But there is a great news! We have developed a brand new solution to fit your needs to keep your event’s information up to date and to ease the publishing process. It will be you to publish and upload the content that will be available both on the website and the mobile guide. It’s easy as you would publish a post on your blog. 1)Go to http://www.fuorisalone.it/business You are done! You are ready to publish your events and press release.
The service is entirely free!
2)Fill in the registration form
3)Confirm your registration by clicking the link you will receive in your e-mail box
The phenomenon SHUELLA - Your shoe umbrella
Practical, genius and glamorous: SHUELLA safes our shoes from rain!
The genius idea comes from the American designer Rebecca Miller, who for years was searching for a stylish and practical solution to protect shoes from rain – one day she said: “I can do this” – and here is SHUELLA – Your shoe umbrella. The name, acronym of words “shoes” and “umbrella”, point out its function: it’s an “umbrella for shoes”. Shuella is much more practical than ordinary rain boots. They are easy to slip into, easy to fold and put into the waterproof bag, which make it possible to carry them in your bag ready to be used when necessary.
Functional and trendy, SHUELLA is the “must have for every season”: during the rainy autumn, in the winter when the muddy snow is ambushing you, in the spring with many raining days, in the summer when sudden rainstorm always catches you unprepared… wearing those beautiful expensive suede shoes, sandals or boots the consequences will be serious. But with SHUELLA your feet and shoes are safe, that’s for sure!
SHUELLA is an object from the past, the overshoe, revisited in a modern identity. It represents balance in design as well as utility. Eco –design like sustainable art? Yes, considering that often people are searching for a product that is a solution to a specific problem and that is where SHUELLA comes in. It allows us to protect our shoes when it rains as well as keeping our feet dry. Frequently a lot of objects are thrown away, not because they are broken, but because people who own these objects are bored with them. SHUELLA is designed to be functional as well as fashionable and will not go out of style making it a must have accessory for the modern women. To optimize the design means to make the product easily recyclable. SHUELLA is made of a single plastic material. The injection presswork doesn’t produce any waste product. The colouring is natural and not toxic. It is lightweight and easily fold up to transport before and after use. Shuella is currently looking for a collaboration with an Italian factory with focus also on the eco aspect.
SHUELLA is the friendly accessory to keep easily in range of shoes (in your bag, desk, car or scooter): when necessary take them out of their practical little bag, put them on, close with three steeps that are easy to adjust to fit your shoes or boots. They wrap and isolate our shoes from rain, arriving up to the calf, they allow for your pants to be dry as well. They are easy take off and to dry with the accompanying cloth and then just zip them into the waterproof bag. They can be worn with every type of shoes, boots or sandals and with every type of heal. The product is attractive to women intersted in fashion attentive to new trends, but also woman that are simply practical. Every woman who has a desire to protect her shoes and keep her foot dry is a typical customer.
Light and comfortable, SHUELLA is made in a special waterproof material, non toxic, resistant but at the same time flexible. A great attention and research is made on the the heel and the support of the heel with its nonskid sole. A cloth is included in the bag so SHUELLA can be cleaned off and dried off before put in the zippable and waterproof bag. SHUELLA is available in 7 Italian sizes, 35 to 42 (5-7 American sizes) and come in 4 colors: classic black, glam pink, fun yellow, eco green! They are not made for wearing in snow and ice but they are perfect to walk trough muddy snowy. They prevent those terrible spots that snow and salt leave on our shoes; and they are much more practical than common rain boots, easy to put on top of whatever type of shoe you are wearing!
SHUELLA is ideal in case of sudden rain showers saving ourselves from typical situations which every woman fear and would not experience again:
a) Today you wore your new high heel suede shoes that you desired so much to wear but then suddenly it starts raining! You get wet, catch a cold, or you wear SHUELLA!
b) Today you have a really important meeting, with all this rain you’ll certainly arrive with your pants dripping wet! Or you put on SHUELLA in order to protect your shoes and pants; in the elevator you easily take off your “shoe umbrella” and you turn up for your meeting with perfectly dry shoes and pants!
c) Tonight there is the party that you are looking forward to, but it’s raining a lot! Do you give your favourite cloths and high hell up? Never! You put on SHUELLA on top of your sandals, arriving at the party, you take of your “shoe umbrella” putting them in their little bag and enjoying the party!
SHUELLA is the ideal product for everyone looking for something original and glamorous and also the perfect useful gift. What woman would not be willing to receive them?
SHUELLA is also a precious ally to bring on vacation or for going away for the weekend and we want out luggage to be light. With SHUELLA there is no problem with bringing only a pair of shoes walking on a muddy road in the rain and to a restaurant for dinner in the evening.
Always keep SHUELLA with you!
Never again wet feet or ruined shoes, instead always perfect with style and glamour! SHUELLA is the friendly accessory to keep in close range of your shoes! Above all in this period of slump, it isn’t the case to ruine shoes… better to protect them!
Launched on the American market on September 2008, SHUELLA is new in
It’s also possible to buy SHUELLA through our online shop, with a promotional “special free shipping”: http://www.shuella.it/shop.html
On www.shuella.it is possible to view more information, curiosities, photos and to sign up for the newsletter or receiving updates from SHUELLA.
For information please contact info@shuella.it …and:
- Facebook: http://www.facebook.com/pages/Shuella/43485113243#/pages/Shuella/43485113243
- Youtube: www.youtube.com/user/shuellaitaly
- Flickr: http://www.flickr.com/photos/shuella/
WHERE: Sparkling, Via Tortona 31 - Milan
WHEN: 13-19 April 2010
)
)
)
)
)
)
)
