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YOUR SIGN, YOUR STORY
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HUGO by Hugo Boss is an iconic brand with a heritage of innovation and creativity, with modern metropolitan roots; HUGO enters for the first time the urban arena of the Fuorisalone in Milan with a project and an event created in cooperation with IED (european Institute of Design).
YOUR SIGN, YOUR STORY is an event designed and realized by IED students following the concepts of the manifesto they wrote: "USB- Uniqueness, Suprise, Beauty". An impactful scenography (audio/video installations) brings the visitors through the phases of the project, allowing him/her to leave a unique sign through a creative process. Participants will receive a bottle of HUGO perfume, which will be customized by a unique sign of their personality.
Come and see it on April, 15th from 6pm to 10 pm @IED- Via A. Sciesa, 4 Milan.
Press contacts:
MS&L Italia
Serena Mariani – 0277336425 – serena.mariani@mslworldwide.com
Ufficio Comunicazione IED Milano t
el. 02.5796951 p.r@milano.ied.it
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