IED at Fuorisalone 2010
During the Milanese Salone Internazionale del Mobile 2010, Istituto Europeo di Design will be involved in different initiatives and events showing its great production and creativity:
Elita Milano - Next Attitude
Design Week Music and Arts Festival
Franco Parenti Theatre - Via Pier Lombardo, 14
Inauguration: April 13th, h 7.30 pm
Event opening: April 14th - 18th, h 12 am – 12pm
From April 13th to 18th, during the exhibition Salone del Mobile, IED will be one of the protagonists of Elita Milano - Next Attitude, fifth edition of the Design Week Music and Arts Festival organized by the cultural association Elita with the aim of promoting the networking at cultural level, especially in the music and new media fields.
As sharing with Elita the interest for all multimedia communication types, especially with reference to the electronic and avant-garde music, IED will be the Main Contents Partner and promoter of different initiatives open to the public, such as conferences, speeches, live performances, and dynamic installations, that will also involve the students of IED Arti Visive School.
Italian Laptop Orchestra
The Italian Laptop Orchestrais a workshop organized by IED Arti Visive that will be held from April 13th to 16th at Franco Parenti Theatre. The event is addressed to a selected number of students attending the Sound Design course coordinated by Painé Cuadrelli, but it is also open to the public.
Thanks to an innovative approach and to the arrangements assigned to Roberto Vernetti, the students will be asked to develop a complex multi-hands performance where each performer will have to develop a specific part. It is a real digital reassessment of the typical schema of an orchestra having an instrumental section that will have to reinterpret and perform live some contemporary Italian songs.
Performers will be directed in a live performance by the conductor Fabio Gurian while the songs will be sung by Alessio Bertallot on Saturday April, 17th from 8.00 p.m. on the occasion of a special night dedicated to the New Italian Renaissance.
Design Fiction
Studiolabo, creator of the Fuorisalone.it portal, and IED will develop a video production project that will involve 16 students attending the Video Design Course – IED Arti Visive Milan coordinated by the director Francesco Fei.
With the aim of promoting design as an event, a performance and an installation in the urban area and of letting it accessible to everyone, the Design Fiction project includes the realization of three interactive fictions in 6 episodes set at Fuorisalone.
Videos will be filmed by two teams of students from April 12th to 16th in the Fuorisalone area. They will be elaborated and edited by another team of students in a laboratory specifically organized at Franco Parenti Theatre and they will be daily broadcast on “Design Fiction”, the section dedicated to the project on Fuorisalone.it portal, allowing the public to enjoy such contributions and to interact with them. As a matter of fact, users can vote different possible developments of the stories thus affecting the tale and its sequel by proposing their ideas for the script. At the end of the project, all videos will be edited to create a complete short.
Expolab: creativity on the table
The exposition Expolab will be presented during the annual meeting entitled "Uovo à la coque" (Soft-boiled egg) promoted by Uovo Performing arts festival. It will deal with the creativity on the table, a project promoted by the Lombardy Region in collaboration with ERSAF and IED Research Centre.
The Expolab project was conceived to promote and show the typical Lombard products. Five groups of students coming from the four IED Schools in Milan, led by four journalists and supported by three professional tutors, joined and integrated their skills and professionalism from January 18th to 22nd to conceive a concept of Lombard eating-and-drinking products, services and communication plans.
The project outputs and the entire workshop experience will be presented to the public during the Expolab exhibition that will take place at Franco Parenti Theatre on April 18th from 12 am to 12 pm.
The final event, entitled “A Fringe Day Out”, will be organized by Elita in collaboration with IED always at Franco Parenti Theatre, on Sunday April 18th (end date of the Design Week Music and Arts Festival), from 12 am to 1.00 am.
YOUR SIGN, YOUR STORY
IED Milan – Via Sciesa 4 (Classroom 3)
Press Preview: April 15th, 11.00 am – 1.00 pm
Event: April 15th, 6.00 pm – 10.00 pm
Your Sign Your Story is a project realized in 2009 that resulted from the collaboration between IED and Hugo Boss. The project had two main objectives: the first one was aimed at introducing students coming from different educational fields so that they could join and share cross-industry and multidisciplinary skills and knowledge. The second one, instead, was aimed at understanding what young creative designers think about this brand and how they get in touch with it; which can be their vision; and how it is possible to let them get closer to the product, especially to its world of values and to link them to such values.
The analysis, research and communication path involved a selected team of students coming from Visual Arts, Fashion, Communication and Design Schools coordinated by IED Research Centre, who became designers for such an important brand and, at the same time, the target of their own work. The project was developed in such a way that it turned into a real event that will take place on Thursday, April 15th at the Seat of IED, in Via Sciesa, 4.
The main and representative subject of the project, shown through a great-impact scene design realized by Luca Sacchi, will be “the sign as a track”, meant as personalization and sharing element. This will be the same multi-sensorial experience that the participating visitors will live during the day: an emotional path that starts by leaving its track, develops by becoming an image and ends by turning itself into a sign and a memory through the creativity.
[In_equilibrio]
Fabbrica del Vapore - Via Procaccini 4
Inauguration: April 14th, h 7.30 pm
Exhibition: April 14th- 19th, 10.00 am - 10.00 pm
During Salone Internazionale del Mobile, La Fabbrica del Vapore will be turned into a large area open to all Milanese citizens where "Posti di Vista 2010 – Green Block" will be held from April 14th to 19th. It is an initiative of FdVLab supported by the Milanese Municipality - Leisure Time that, this year, will propose 17 workshops dealing with design and eco-sustainable development.
Inside Posti di Vista – Green Block, IED Arti Visive and INVIDEO by aiace will be present with the exhibition [In_equilibrio] where interactive audio-visual installations resulting from projects realized by students attending Video, Media and Sound Design courses will be shown. All projects are linked to the environment sustainability, and are elaborated and developed by the students in three different and personal situations: water, food and music.
Viaggio nel giardino magico
Castello Ovest di Porta Venezia, Corso Venezia 63
Press Preview: April 12th, h 10.00 am – 6.00 pm
Inauguration: April 12th, h 6.00 pm - 10.00 pm
Exhibition: April 13th - 25th, h 10.00 am - 08.00 pm
The exhibition “Viaggio nel giardino magico” realized by Studio Salvati will be organized at Casello Ovest in Porta Venezia. Studio Salvati has been managing an artistic research with reference to the childhood expressivity for years.
Starting from some draws of the architect Alberto Salvati that took inspiration from the extraordinary childhood visions of the world and nature, IED Arti Visive School in Milan, together with a team of Illustration and Animation, Media, Video and Sound Design courses students, produced a video installation where colours and squares designed by the artist will become alive by turning into natural elements that move inside a magic garden. The environment will be populated by animated images and sounds. Signs will follow each other on the virtual canvases and they will join and re-join by always looking for a new combination.
A special role will be assigned to Sound Design students who will be engaged in the dubbing of the entire show by creating special effects and sound landscapes that will guide the visitors within the areas and the pre-defined paths. All students involved in the project will manage the DJ set of the opening evening on April 12th from 6.00 pm to 10.00 pm at the terrace of the Castello Ovest di Porta Venezia.
IED Milan @ WELL-TECH VILLAGE 2010
Palazzo Isimbardi - C.so Monforte, 35
Awarding Ceremony: April 14th, h 6 pm
Opening Exhibition: April 14th – 19th, h 10 am – 7 pm
Well-Tech Village 2010 is a prestigious event connected to Well-Tech Award, an international award for technological innovation organized in collaboration with Province of Milan, aiming at recognizing innovative contents, excellence of materials, housing products and technologies together with the commitment to research and development of the most innovative companies.
Because of the project approach and the care for the environment and territory they share, Istituto Europeo di Design of Milan has been involved for the second year in an event-exhibition together with some of the leading international companies for innovation, sustainability and design.
The show is staged at Palazzo Isimbardi, seat of the Province of Milan, from April 14th to 19th. An area of Well-Tech Village 2010 will be dedicated to the exposition of the most remarkable Final Projects developed by IED Design Milan students addressing interior and industrial themes and selected for their high social and environmental values.
Among these, the innovative Final Project on sustainable urban mobility developed last year in collaboration with Well-Tech and under the aegis of Province of Milan, Chamber of commerce of Milan and Municipality of Milan.
SOS Design: Il bosco pro.positivo (The pro.positive wood)
Triennale Bovisa
Opening: April 13th, h 7.00 pm
Exhibition: April 14th - 19th, h 11.00 am - 10.00 pm
IED Comunicazione is partner of the seventh edition of Sos Design: I AM DESIGN POSITIVE, created by Biba Acquati and Massimo Randone. Sos Design is a charitable exhibition/market of objects and pieces of furniture donated by the most prestigious companies working in the design field. The 2010 edition, organized by Rebelot Events&Communication in collaboration with Zetalab and Triennale Bovisa, collects funds for the Infectious Disease department of the Sacco Hospital in Milano, pioneer in the research and treatment of the sexually transmitted diseases.
The event takes place at Triennale Bovisa from April 13th to 19th, during the Salone del Mobile in Milan. For the occasion, IED Comunicazione created, designed and realized "Il bosco pro.positivo", a project describing the path - from the discovery of the disease (of the seropositivity), through the counselling and the knowledge of the treatment - that leads the patient to the recovery of his/her life. The scene design is an immersive micro-installation re-creating the three stages of the psychological path: the narrow door representing the discovery of the disease; the wood representing the words and the awareness; the garden representing the patient’s life. The project, assigned to the creative direction of the copywriter Cinzia Piloni, was realized by 6 students attending the course Advertising: Copywriting.
Part of the initiative, “Is the Design Positive?” is the round table organized at IED Seat in Milan on April 15th at 2.15 pm. Free entrance.
The Ways of Design – Educational visits for secondary schools
IED Milan promotes “The Ways of Design”, a series of educational visits to the main and most interesting events of the Milanese Fuorisalone. With “The Ways of Design”, IED aims at introducing young students to the most original and creative expressions of design: from art installations to product expositions, up to the evolution scenarios related to goods and needs presented in the Fuorisalone events. Students will be purposely shown the importance of a transversal approach to the different facets of everyday life, of the ability to see beyond, letting the imagination roam freely and creatively.
The steps of these visits will be selected by a scientific committee composed of designers and communication experts, and it will be guided by IED Milan teachers and design professionals.
SWAROVSKI CRYSTAL PALACE, MILANO
Swarovski Crystal Palace 2010- Via Tortona 32
Exhibition opening: April 14th to 19th
From April 14th to 19th, Swarovski Crystal Palace in Via Tortona 32 will exhibit the works of art and design by five important international designers. Tokujin Yoshioka, Gwenaël Nicolas, Vincent van Duysen, Rogier van der Heide and Yves Béhar will re-propose the beauty of the Swarovski crystal through apparently simple - however technically advanced - design creations that will lead the visitors through an experimental path.
In the heart of the Milanese Fuorisalone, as an active part of this initiative, IED Arti Visive has started a special collaboration with Swarovski Crystal Palace. From April 14th to 19th, a team of selected students attending IED Photography Course will realize a photographic documentary of the exhibition and of the activities that will take place inside the Swarovski Crystal Palace Area. Images will be entered on Swarovski web site and on its Facebook page. In addition, they will be uploaded onto Wallpaper.com, the online arm of Wallpaper* magazine, in a section dedicated to the Fuorisalone event, and will also be available for viewing in the Swarovski Crystal Palace section of the Wallpaper* iPhone app, which will be launched in April 2010.
Green Bistrot
MIFA - Milan International Fine Art,
Parco Esposizioni Novegro
Exhibition: April 10th - 18th
From April 10th to 18th 2010, Parco Esposizioni Novegro opens its doors to MIFA - Milan International Fine Art, the new appointment for the lovers of art, high-quality antique and design with the participation of many prestigious and well-known exhibitors.
IED Scenography students will be special protagonists at MIFA 2010: they were assigned a project aimed at designing and fitting out the fair catering area. A special project combining music, art, design and nature through the recreation of an artificial garden made up of people, sounds and atmospheres. Music and light are the main subjects of an organization for monothematic areas that are however heterogeneous. They are real islands dedicated to knowledge and reflection and located at the four corners of the room in order to immediately represent the four main elements, i.e. music, project, information and perceptions. The leading theme is the link between food and art with their different connections, contaminations, and hybridizations with reference to time, habit, and history.
Technical sponsors of Green Bistrot project are the companies Jannelli & Volpi and Calligaris, the magazines Ottagono and Espoarte. The location images are by IED Arti Visive students.
Un designer per le imprese
Rho/Pero Fair, Chamber of Commerce of Milan Area
Exhibition: April 14th - 19th, h 09.30 am – 6.30 pm
The Milanese Chamber of Commerce, in collaboration with Material ConneXion Milano, organized and promoted the initiative “Un designer per le imprese”, a project that aims at encouraging the collaboration between companies and young designers for the development of product concepts that are design objects able to meet, at the same time, a “Low-Cost” and eco-sustainable production logic.
IED Design Milan is one of the four Milanese High-Quality Training Schools involved in the project this year: 15 students from the three-years and Master courses who worked on 15 different products proposed by 15 companies.
An exhibition will be organized at Salone del Mobile inside the area hosting the Milanese Chamber of Commerce. The show will expose the projects realized for the participating companies by the students. For the best selected projects, some prototypes will be realized and will be shown from June to September at “La Triennale” in Milan.
