illy issimo and the School of Visual Arts come
together for the photography project “AuthentiCity –
Revealing purity and authenticity in urban life”
Works by young artists on exhibit @ Milan Design Week 2010
MILAN - March 2010 – illy issimo – the ready-to-drink coffee-based beverageby the collaboration between illycaffè and The Coca-Cola Company – presents “AuthentiCity”: a photography project conceived in cooperation with the School of Visual Arts (SVA), New York, aimed at young international artists who are SVA students or alumni.
The project theme – “Revealing purity and authenticity in urban life” – is an invitation to use the straightforward language of photography to explore signs of authenticity and purity in the urban setting.
The initiative will be presented on the occasion of the Milan Design Week 2010 (Salone del Mobile), from April 14th to 19th, through an open photography exhibition in the Tortona neighbourhood of Milan, at the T35 @ Nhow Hotel (Via Tortona 35, Milan), where the first twenty works selected in the preliminary stage of the project will be on display. The exhibition, to be inaugurated on April 13th, will remain open to the public throughout the Milan Design Week, every day from 10.00 am to 9.00 pm.
On this occasion, the names of five out of twenty photographers are short listed to continue the project. Their five works will be displayed in a dedicated section of the exhibition at the Zona Tortona. The authors will receive a cash prize of $3,000 each.
The photo exhibition in Milan marks the first stage of the photography project that stemmed from illy issimo’s partnership with SVA, with the aim of celebrating and supporting young emerging talents.
After the week in Milan, the “AuthentiCity” project will be further developed in the next two stages. The five authors selected during stage one will receive a further brief on the same topic, leading to a new body of work to be presented by September 2010. The works of the five photographers will be shown at a final exhibition to be held in New York next fall.
During the New York exhibition, the project winner’s name will be announced; the winner will receive a cash prize of $10,000, as well as an assignment from ILKO Coffee International (the
Joint Venture between illycaffè and the Coca-Cola Company which produces illy issimo) to execute an original photography project on a new theme.
The “AuthentiCity - Revealing purity and authenticity in urban life” project will be detailed on http://www.illyissimo.com/ and on Facebook’s “illy issimo global page”.
Ilko Coffee International is the Company created through the global joint venture signed by illycaffè and The Coca-Cola Company with the aim to produce and distribute premium ready-to-drink coffee based beverages in different countries. The launch of the product is the result of a further joint-venture between Ilko Coffee International and Coca-Cola Hellenic.
Based in Trieste, Italy, illycaffé produces and markets a unique blend of espresso coffee under a single brand leader in quality. Over 6 million cups of illy espresso coffee are enjoyed every day. illy is sold in over 140 countries around the world and is available in more than 50,000 of the best restaurants and coffee bars. espressamente illy, the chain of franchised Italian-style coffee bars is now present in 40 countries and comprises more than 230 outlets. With the aim of spreading the coffee culture, illy has founded the Università del caffè, the centre of excellence offering theoretical and practical training on every aspect of coffee for coffee growers, coffee shops staff and enthusiasts. On a global level illycaffè employs over 780 people and has a consolidated turnover of €280 million. (2008 results)
The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Along with Coca-Cola®, recognized as the world’s most valuable brand, the Company’s portfolio includes 12 other billion dollar brands, including Diet Coke®, Fanta®, Sprite®, Coca-Cola Zero®, vitaminwater®, POWERADE®, Minute Maid® and Georgia® Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of nearly 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com
School of Visual Arts (SVA) in New York City is an established leader and innovator in the education of artists. From its inception in 1947, the faculty has been comprised of professionals working in the arts and art-related fields. SVA provides an environment that nurtures creativity, inventiveness and experimentation, enabling students to develop a strong sense of identity and a clear direction of purpose. For more information, log on to www.sva.edu.
For further information:
Cohn & Wolfe
illycaffè
Anna Adriani - Christine Pascolo - illycaffè Trieste - Tel. +39 040 3890 111
Coca-Cola Italia
School of Visual Arts
Keri Murawski – Tel +001 212.592.2164; kmurawski@sva.edu
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