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SPARKLING, ecologically correct 2010
Fervent preparations are already being made for Sparkling ecologically correct, the event that for its third consecutive year will make its contribution of ‘green’ ideas and projects to this spring’s Fuorisalone.
Our Philosophy
As a part of all of the events that make up the Fuorisalone, which over the years has carved out an independent and decisive place for itself in the areas small production, experimentation, creativity and art, Sparkling, ecologically correct has proved to be a setting that offers great visibility, thanks to its philosophy and ‘mission’ that places ecological sustainability and ethics at the centre of all of its expositive choices. This is because our future is bound to the safeguarding of a very precious asset: the environment. And it starts out with the most banal and simplest of daily gestures: getting dressed, eating, drinking, sleeping, writing… To see ‘man’ as an individual interacting with the space and environment around him, and to remind him of his ‘obligations’ with regard to the future of the planet. This is the message that NoW! communication projects – the company that conceived of the idea and created the event – will reinforce and expand upon with more and more conviction.
Our standards
The companies who have complied with the format for Sparkling ecologically correct 2010 – Ballarini, Gmund, Essent’ial, Glix, Ilaria Innocenti, Città dell'arte, Progetto C73, Vifra, Luca Gnizio, Character, Usedesign – all respect the prerequisites outlined in our ‘mission’. This is our way of recognising and giving visibility to those companies and designers who have decided to follow a path in which the meaning of ‘quality’ is fundamental in a product and allows it to become part of a new way of thinking.
There’s room for as yet unrecognised and emerging figures too
In compliance with the principle of sharing not only between Sparkling, ecologically correct and the public, but also between participating companies and creative thinkers, the event will become a stage for those who have something solid to propose with regard to materials used, solutions posed, or for new lines of research. All ecologically based. The magic words for Sparkling, ecologically correct 2010 are: open-mindedness, cross-versatility, and creativity.
The visual aspect? It all begins with the set-up
We’ve been searching for common points among the many different ways of thinking and creating… So, ‘weaving’ will be the theme of the new outfitting of Sparkling, ecologically correct; to construct and render perceivable the weft that represents the relationship between the individual and the whole, underlining the dissoluble bind that exists between single actions and their impact on the world. A virtual veil will weave through the exhibition, accompanying the ‘visitor’ in his discovery of how the many facets of each human act can have an affect upon his surroundings. We have chosen ecological materials and colours too–as an example of how it is possible to create a ‘temporary’ event in an ecologically sustainable way.
A clear and consistent message!