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Malo - Fuori Salone 2009
During the “Salone del Mobile”, Malo, the brand leader in cashmere knitwear, in collaboration with Svad Dondi, a company specializing in home design, is showing the new Home Collection 2009.
The collection summarizes the careful and sophisticated elegance of Malo which for long has been synonymous with excellence of Made in
From the most noble fibers come to life unique and precious objects that confirm rigorous attention to detail, tradition and experimentation of new techniques and processes.
In addition to the fine leaders of the Home Collection, the exhibition space of the Malo boutique will house the most interesting creations of A4Adesign, in honeycombed cardboard, confirming the affinity that always binds to the Malo to the art world.
Moreover, throughout the week, Malo will be pleased to welcome its guests with a flute of champagne kindly sponsored by Veuve Clicquot.
note
A4Adesign, an architecture and design studio based in Milan, has always been characterized by the inclination to utilize unusual materials and by a constant desire to search for the second soul of things, an amazing and hidden soul which can be discovered thanks to an unconventional way of looking at things. When these inclination and curiosity met a piece of honeycombed cardboard, a story - a true story - was born.
The seemingly inappropriate use of this material has allowed the transformation of an idea into a project whose concreteness is made of strenght, resistance, lightness and poetry, in a world where sometimes objects seem to levitate and sometimes, standing steadily on the ground, they bear surprisingly heavy weights.
With a positive and responsible approach, A4Adesign creations and projects try not only to meet the functional and formal needs of people, but also to enable everyone who decides to enter the world of A4Adesign to share its way of looking at things.
In occasion of Milano FuoriSalone 2009 A4Adesign will present :
3x4x12 honeycomb cardboard table, 3m long, 4 kg weight for 12 people.
Platos series of trays and fruitstands in honeycombed cardboard, for eco-catering, to be matched with different bowls already in large-scale retail shops.
