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BEST UP at the Salone week 2009 – 22/27 April
“+ Life Cycle Design – CO2: the social and environmental responsibility of design”
“Sustainability for us is a whole concept made up of people, spaces, products, services, visions and relationships which go to make up a beautiful, equitable and sustainable world (BEST). We have chosen to be part of this journey with our wealth of knowledge about design, to compare ourselves with the rest of society and act accordingly (UP)”
WHERE WE ARE:
At the Fabbrica del Vapore via Procaccini 4/Posti di Vista 09
Times: from 11.00 to 19.00
Inauguration:
Cocktails & live Music, 22nd April 20:00 - 22:00
Open Press Conference:
FDVLAB Posti di Vista 2009, 16th April 12:00
Best Up Press Conference, Laboratorio Dagad and Dismettiamola:
Fabbrica del Vapore, 24th April and from 18:00
We are also present at various SPAZI AMICI in the Fuorisalone (see attached)
OUR VENTURES:
SUSTAINABLE ITINERARY: now in its third edition, a complete and detailed map and guide to the ecodesign news-events on show in the galleries, shops and open spaces al FuoriSalone 2009 (available in the Best Up Magazine and at HYPERLINK "http://www.bestup.it" www.bestup.it )
TREASURE HUNT: an incentive to follow the itinerary finding things out along the way. An eco-prize to be collected at the Best Up space at the Fabbrica del Vapore for the first 100 completed questionnaires.
ARE YOU SURE ABOUT “NOT BEING” SUSTAINABLE?
Are you a designer? Do you have a business? Follow the BEST UP
VADEMECUM handbook and work out where you are.
Allegato 1
The “+ Life Cycle Design – CO2: social and environmental responsibility of design” campaign, which is dedicated to designers, schools, businesses and organizations, continues at the BestUp space at the Fabbrica del Vapore in Milan. Best Up defines Life Cycle Design as “design that is aware and socially responsible and which deals with the project from the life cycle point of view, in order to reduce the environmental impact of products and services regarding people and the Planet to the absolute minimum”.
Best Up at the Fabbrica del Vapore as part of the Posti di Vista 09 initiatives set up by Laboratori FDVLAB Best Up is present in a large space with the UMUL exhibitions of the Laboratorio Dagad and Dismettiamola! Around the exterior of the space there are two installations: “Green&Recycle” by James Ennis-Positive Flow and the very
special “Cassonetto di Publink-Rifiuto con Affetto”. Best Up is making available experts in Life Cycle Assessment (Studio 2B) and Business Social Responsibility
(Officina Etica) as well as the work of protagonists and researchers on International Sustainable Design who will bring new experiences and initiatives.
A special collocation is dedicated to Sabaf, awarded industry for Business Social Responsibility (Oscar Ethic Economy 2004 Sole24ore; Intel design 2005 award):
exhibition of a Foster cooking stovetop with Serie III gas burners, with high saving energy system and eco-efficency.
Also available to the public, there is a wealth of documentation from businesses that have started the move towards the sustainability of products and services
(catalogues, ethical-social-environmental balances, and certifications) and of organizations, networks, planners and associations taking part in the Best Up Sustainability Table.
There are also on display the results of the Faculty of Design Workshop at the Milan Polytechnic edited by Best Up in the magazine Ottagono on the topic “Life
Cycle Design: environmental and social responsibility of design. A new symbol for all”. Symbols created by young people from all over the world go together with
a reflection on how the concept of sustainability is perceived in design; what values, visions and needs it represents.
SUSTAINABLE ITINERARY and TREASURE HUNT:
100 ecodesign prizes!
Up has brought out the third edition of the SUSTAINABLE ITINERARY, a special journey through design events and innovation, which gathers together, evaluates
and brings to the attention of an ever wider public the latest and most innovative initiatives presented at this years design-week. The itinerary can be found in the Best Up magazine and at the HYPERLINK "http://www.bestup.it/"www.bestup.it website. The TREASURE HUNT linked to the sustainable itinerary is an incentive for people to follow the itinerary collecting precise information so that they can fill in the questionnaire published in the Best Up magazine. The first 100 to be presented at the Best Up space in the Fabbrica del Vapore will receive an eco-prize. Best Up SITE section Salone 2009
On the HYPERLINK "http://www.bestup.it" www.bestup.it site, there is an entire section and a blow-up dedicated to the most significant initiatives; all the Best Up
2009 material – from the itinerary, to the questionnaire, to the vademecum handbook – can be downloaded.
Best Up MAGAZINE
There are over 15,000 copies of the magazine, which is registered at the Milan Law Court, and published by Editrice Compositori, and is widely distributed at the
FuoriSalone, the Salone Satellite and the Rho Exhibition Centre. It is a kind of “manifesto” which presents questions, reflections and answers that characterize
the growth of Circuit for sustainable living set up by Best Up. At the centre of the debate are the following questions: Crisis and opportunity. Economy and design.
The environmental and social responsibility of design. Best Up VADEMECUM handbook “Are you sure of not being sustainable?”
The title of the Vademecum handbook is intended to prick the conscience of those - students, professionals or companies – who think that following a sustainable course is “difficult”, if not impossible. Drawn up by Beatrice Bortolozzo of Studio 2B with the collaboration of Officina Etica, it is edited by Best Up and poses a combination of simple yet clear questions which help to self-evaluate the work we do.
“Spazi Amici” and TOTEM to promote Best Up
In certain spaces made available by the “friends of Best Up” copies of the Itinerary and the magazine will be supplied and sections of the Treasure Hunt will
be indicated. Spaces with Totem created exclusively by Kuei using inovative ecological materialscan be found at : iGuzzini, via S.Damiano 3; Mostra
Surfacin’-Materials-Innovation al Museo della Scienza e della Tecnica, via Olona 6 bis- Zona Tortona; Spazio Rossana Orlandi, via Matteo Bandello 14/16; La
Triennale, via Alemagna, 6; Tuttobene al Garage Lotus, via Savona 6- Zona Tortona. Other Sustainable Itinerary and Magazine location at Valcucine,
Superstudio Più, via Tortona, 27.
ALLEGATO 2
SUPPORTING MEMBERS of Best Up beautiful equitable sustainable. Circuit for the promotion of sustainable living – Non-profit making organization
Comieco, Editrice Compositori-Ottagono, Federlegno Arredo, Flos, Ghenos, iGuzzini, Ikea, Innova.com (Sistema Federmobili), Kuei, Materiavera, Sabaf, Valcucine
PATRONAGE
ADI (Associazione Disegno Industriale – Association of Industrial Design), Municipality of Milan, Ministry of the Environment, Province of Milano, Lombardy Region
Technical sponsors
Conjugi Eger, FOC, Hewlett Packard, Kriptonite, Luceplan, Lush, Resign, Ricose-Ecocomunicazione, Warli, Zeus
Partners
Associazione Culturale FDVLAB-Laboratori Fabbrica del Vapore, Design Library, Esterni, Laboratorio Dagad, Officina Etica, Ottagono, Spazio Rossana Orlandi, Studio 2B, Tuttobene, La Triennale Milano, Zona Tortona
With Best Up at the Sustainable Table
Dismettiamola, Hub Milano, Ilex con Deanna Richardson e Sabina Santovetti, Indaco-Politecnico di Milano, James Ennis-Positive Flow, Lunedì Sostenibili, Matrec, Millimetri, Publink-Rifiuto con Affetto, Resign, SFC (Sustainable Furnishings Council),Terre di Mezzo, Whomade, Zoes
For information, updates and pictures:
Ufficio Stampa Ghenos, tel. +39-02-34530468 Fax +39-02-34531710
HYPERLINK "http://info@ghenos.net/"info@ghenos.net; HYPERLINK
"http://www.ghenos.net/"www.ghenos.net; www.bestup.it
To become supporting members of Best Up:
Letiza Balducci, Relazioni Esterne & Promozione, tel. ++39 3491659453
HYPERLINK "mailto:letizia.balducci@libero.it"letizia.balducci@libero.it and
HYPERLINK "mailto:info@bestup.it" info@bestup.it
For donations:
Banca Etica
IBAN: IT09N0501801600000000124725