Sparkling, ecologically correct

The hottest event of the year is quickly approaching: the International Furniture Fair in Milan. Within this framework, home furnishings, design, and creativity connected to domestic interiors (and not only) come together to 'narrate' the possible future of home life.

Once again Sparkling will be present – and will be a must, armed with a new and dynamic motivating force that centres around the theme of ecological sustainability; a topic that will be approached with unquestionable enthusiasm, but also – and above all – with the awareness that sees the Environment and its safeguarding as an important occasion for bringing to the public's attention the ideas and products capable of responding to the imperative of the new millennium. All this in a positive and brilliant atmosphere that is open to the future.

Sparkling will be a workshop, a laboratory, and a hub for the elaboration of ideas and projects that are destined to be part of the present and, most of all, the future.

Event Details
We are called Sparkling, ecologically correct. You can find us at via Tortona n. 31 – in the heart of the ZonaTortona, considered the best of the Fuorisalone.

What are we proposing?
We will address the extremely important theme of sustainable living and will focus on what we in the present can concretely do to align our home life and lifestyle with the crucial safeguarding of the resources of our planet. It's about behaving ethically, starting with our personal surroundings.
This doesn't mean relinquishing beauty, comfort and conveniences, rather, it means taking on an attitude that is more critical and selective in the choice of objects and products for the home and for the rituals of home life.

What follows is a route along which small 'fragments' of domesticity are presented in an ecologically correct manner in which every single element – whether clothing, food, furniture, or object… – is the result of a process that starts from the raw material and carries through to the creation of the product, always taking its future reintegration into the chain of sustainability into account.

Participating in the foundation of these 'sustainable' fragments are companies whose 'mission' chooses respect for the environment as a priority – not as a façade, but in a substantial way – likewise, we expect the participation of young and creative designers who are moving in the same direction. A sure way to bring two realities together in order to 'work' towards a common ethical objective.

Among the supporters of Sparkling and our Ecologically Correct event an important association such as Rilegno that promotes and incentivises environmental sustainability. We welcome the presence of companies such as Cisal Rubinetterie, Ddesign, MDT AG and creative studios such as Glix,  Studiodsgn…and many others…
Proof that both 'small and large realities' can and must think about the common good.



WHO: Sparkling, ecologically correct
WHAT: Fuori Salone Event
WHERE: Milan, via Tortona, 31
WHEN: April, 21-27
WHY: to work towards a common ethical objective



Exhibitors:


CISAL – www.cisal.it: safety and saving are our aim and they should never be forgotten.
For this reason Cisal, as always focused on these problems, offers the possibility to use different
methods in order to save water and energy. On Cisal mixers there is in fact the possibility to install a
flow–rate and temperature control in order to spare considerably water and energy without compromising comfort and wellness. Using Cisal thermostatic mixers you have the possibility to spare water simply choosing the ideal temperature and flow rate. Since 2006 moreover, Cisal is adopting for the production of its fittings the new process PWP (Pure Water Process) obtaining products with a low nickel’s release and taking care first of all of our health.

DDESIGN – www.ddesignitalia.com: DDesign has its roots in passion for decor, style, and attention towards products capable of being protagonists by stressing harmony, functionality, tradition and creativity. This passion, together with total professionalism allows DDesign to find competitive and successful products in today's market. At Sparkling Fuori Salone the lounging armchair ITA-08 PSA, designed by Paolo Martinig, will be presented as a part of the ITA-08 collection, an innovative product line defined by uncommon design and great personality that is distinguished by a strongly nautical style. The frame is made of aluminium coated in white RAL 9003 and recycled race sails or fabrics specific to watercraft that are easily recyclable. Created for external use, the chairs are resistant to atmospheric conditions. Performance, technology and design – essential ingredients for unique products.

RILEGNO – www.rilegno.org: more than one thousand applications to the “recycle-design” competition by Rilegno. Architects, designers, students coming from Europe, Asia and America have answered to the call by Rilegno. More than one thousand applications have been received for the second edition of the international competition “Legno d'Ingegno” organized by Rilegno, the Italian consortium for the separate collection of wooden packaging waste. Out of one thousand participants, 477 are individuals, 170 are groups, and around 30 are students. The “Sparkling” event, that take place during the International Design Week, is certainly the natural context for the prize-giving ceremony of the best project, the one that better combines design furniture with environmental sustainability according to the Rilegno philosophy.

GLIX – www.glix-studio.com: for the 2009 edition of the Fuorisalone event “Sparkling, ecologically correct”, Paola Monorchio, the creative mind of Glix, will present a small collection of origami-clothing made from biodegradable materials, derived from natural or recycled sources, and some are even edible! The new collection’s jewelry is made of paper, twine and fabric. The “wearable objects” are designed to be practical and ecological as well as comfortable and versatile. Folded up they become quite small (because even space is precious), and they roll up into containers that are also made of cardboard and cloth that are respectful of nature and the environment.

MDT AG – www.mdt-tex.com: company - MDT AG is a middle-sized company with branches in Switzerland, Germany, South Africa, Lativia and the USA. MDT specialises in the production, packaging and set up of sun protection systems that have been used in successful national and international outdoor advertising campaigns. Philosophy - MDT´s aim is to provide installation, production and service that combines outdoor advertising and sun protection systems. Products - the product portfolio of MDT comprises a standard delivery program as well as line of special architectural structures, such as the attractive and stylish Tulip Umbrella equipped with an electric opening device and optional integrated nocturnal lighting.

STUDIODSGN – www.studiodsgn.com: Studiodsgn is concerned with 360° design. Starting with product design, the studio has also satisfied its clients in communications, corporate identity, trade fair pavilions and websites for many years. With this project, new expressive potentials are achieved by utilising low-environmental impact materials, such as low-consumption LED and PMMA (which are totally recyclable). This lamp can convert from a flat configuration to a 3-dimensional one; this feature renders the object innovative, not only from the point of view of its “design-language”, but also by minimising packaging volume in order to optimise both the economical and environmental costs of transportation.

Partners:

Elettra Fotolito - www.elettra.com: capable of offering prompt and qualified answers in the printing and preprinting cycle Elettra Fotolito offers such services as post-production, digital offset printing, preprinting and printing campaigns management. Elettra Fotolito stand out in their field due to the continuous research of innovative solutions both for the printings production and their personalization, offering quality responses to the most various market requests. The particular attention to software updatement, on top of the one to technologies’ evolution, has always characterized this one as a leading firm, capable of matching creativity with new expression opportunities.


STUDIO GUIDO E DI MUZIO – www.dimuzio.com: architects Mirella Caterina Guido and Gianluca Di Muzio explain their work: “We project  places. Places to live, spaces to stay just for a while, places to experiment, spaces to fill or to empy or to look at only to be amazed. We work with light, with colour, with shapes. We look for harmony. In the centre of all this we put people. People that walk, that dream, that watch, that play, work, live. To them we give an idea of beauty, we want the places to talk to them with a new but familiar language. The aim is to draw “spatial habits” of this time and together with them we hopefully give a bit of the time that will come”.

C.L.A.S.S. - www.c-l-a-s-s.org:  CLASS is the world’s first commercial textile showroom created to promote a full range of innovative, eco-responsible materials from fiber to yarns to fabrics, as well as processes and finished products, with showrooms in Milan, London and New York.
We are pleased to introduce C.L.A.S.S. for the first time at the “Sparkling Ecologically Correct” event during the Salone del Mobile where creativity, innovation, and accountability are the focus.
Class, sharing the event’ s philosophy involves its network of partners to make known to all, the many resources, ingredients and cutting-edge applications that can be obtained using materials and processes that not only respect the environment but also offer new opportunities for creativity, differentiation and a new way of doing business!



SPARKLING, ecologically correct
Via Tortona, 31 – Milan
www.sparkling-now.com
info@sparkling-now.com - now.iaiamichi@tin.it

2009, April 21 press preview&opening party (by invitation only) H. 15.00-19.00
April, 22-23-25-26, H. 10.00 – 22.00
April 24, H. 10.00 – 24.00
April 27, H. 10.00-14.00

Press Office:
NoW! communication projects
Iaia Michi +39 335 220665   now.iaiamichi@tin.it
Stefania Balzarotti +39 347 0702638  stefania@sparkling-now.com
info@sparkling-now.com

Via Mercalli, 22 - Milano
Tel/fax + 39 02 606701