Floating Chairs. A project by the Italian Chair District
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FLOATING CHAIRS
A project by the Italian Chair District
Alzaia Naviglio Grande 8
The Industrial Chair District (Udine – Friuli Venezia Giulia region), the world and Italian heartland of the chair industry (800 highly specialised companies responsible for 30% of world production), is taking part in the Milan events, at a special location and on a grand stage: the Naviglio Grande canal. A floating exhibition on the Naviglio holds an installation of chairs representing the extraordinary manufacturing skills of Friulian chair manufacturing companies, a network of large and small businesses displaying an impressive combination of keen craftsmanship, design research and technological innovation, supported along their way by international designers to whom chairs represent a significant test.
The Floating Chairs event is part of a regional marketing project conceived and promoted by the Udine Chamber of Commerce in partnership with Promosedia, the society responsible for promotion and development of the Chair District, ASDISedia, the Industrial Chair District Development Agency, and in collaboration with Fondazione CRUP. The exhibition on the Navigli canals coincides with the presence of about 70 Friulian companies, including an important Promosedia collective exhibition, at the Salone del Mobile. Together they depict the history and productive nature of a world-unique sector that markets tens of millions of chairs a year, satisfying the most diverse consumer requirements of life-style and taste, and winning prestigious international contract projects to furnish the world’s leading hotels, the headquarters of major car manufacturers, luxurious cruise ship staterooms, fashionable venues, airports and high-brand stores.
This success is the result of skills handed down through generations and of a fusion of the Friulian entrepreneurial world and international creativity that has characterised much of the history of the chair, from models designed by great 20th Century designers, such as Magistretti and Zanuso, to more modern and celebrated designs from a number of internationally famous designers, among them Jasper Morrison, Konstantin Grcic, Enrico Franzolini, Oscar Tusquet, Patricia Urquiola... to name only a few.
The Installation
Floating Chairs takes place within the event calendar of ZonaTortona Design 2009, and was conceived by Luca Fois and Design Partners. The installation, extending along a 40-metre walkway, is the work of Fabio di Bartolomei, a designer who has completed important projects for local and international companies. His highly symbolic creation maps out the genetic code of the seating sector, revealing its expertise, experience, creativity, passion and dynamism. Its primary component is wood, the material that has always been the foundation for the area’s continuous success. Di Bartolomei places numerous striking and locally designed frames deliberately made of raw wood alongside equally striking objects made of leather, plastic and metal, a formula that spotlights the wide spectrum of District-made products and emphasises that quality, in all the varieties of form, finish and design, is the common denominator of the Friulian chair and recognised all over the world.
