NEOREAL A new visual expression created by Canon
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Canon returns to Milano Salone with
interactive digital imaging technology display
NEOREAL: A new visual expression created by Canon
From April 22–27, 2009, Canon Inc. will again participate in the Milano Salone, held annually in Milan, Italy. Under the theme of NEOREAL, Canon will present a design exhibition showcasing Japanese creative talent and Canon technology, which rises to meet the demanding needs of designers and other creative professionals.
The Canon display will enable visitors to experience a three-dimensional imaging space bursting with color utilizing the company’s image-reproduction capabilities: NEOREAL, a new world of imaging conceived by two Japanese creators on the cutting edge of contemporary design: Akihisa Hirata e Takahiro Matsuo.
Through this exhibition, Canon aims to promote awareness of the technological capabilities and expressive power of its imaging devices, from input to output, as well as contribute to the creation of imaging culture.
Canon’s installation will take the form of a two-part sensory-based display, with sections titled Hibiku (resonance) and Odoru (leap).
The Hibiku section features a vast three-dimensional curved imaging space occupying some 200 squared meters. The organic space, designed by architect Akihisa Hirata using simple geometry, features projections of illusory imaging works created by interactive artist Takahiro Matsuo. The display uses projectors equipped with Canon-developed LCOS reflective LCD panels capable of projecting images at a resolution surpassing that of 1080 HDTV. The Canon technology produces seamless images without the grid-like lattice effect appearing over projected images, allowing viewers to immerse themselves in an astounding world formed by the combination of space and imagery.
In the Odoru section, an imaging technology corner presented by Canon designers showcases the front line of next-generation design research, including new proposals for ways to fully utilize imaging devices in applications from video recording to projection.
Canon
c/o La Triennale di Milano
Via Alemagna, 6, Milan
22-27 April 2009
h. 10,30 – 22,00
22 April h. 10,30 – 24,00
