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TIME 2 DESIGN. LORENZ

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Location Università degli Studi di Milano
Days 22, 23, 24, 25, 26, 27,
Address via Festa del Perdono, 7
Zone p.ta romana

During Milan’s Fuori Salone, LORENZ presents its 75 years (1934-2009) of watch design history.

In a space conceived by Martin Berghinz, graphics by Umberto Tolino, and in a project coordinated by POLI.design, Lorenz celebrates its 75th anniversary through the tunnel that runs through the history of the most important events in design.  
 
The story begins with two golden compass prizes awarded to Lorenz: the STATIC table clock, designed by Richard Sapper and with which the Company won its first Golden Compass in 1960, and the NEOS by Culdesac (its second Golden Compass in 2008).
 
Then 75, the model conceived by EMO Design, winner in April 2008 of the 75 Ore Lorenz competition for the conception of a timepiece inspired by the 1930s (decade in which Lorenz was founded), symbol of the Company’s 75th anniversary. Finally, the latest wristwatch, AQUITANIA, designed by Officina Italiana Design.


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