Marina Rinaldi Soul / Mauro Mori
Marina Rinaldi unveils the new Soul capsule in collaboration with Mauro Mori, offering its vision of slow wear.

Event
Location: Marina Rinaldi flagship store
Address: Corso Vittorio Emanuele – Piazza San Carlo
Dates of the event: 22nd to 27th April 2009
Opening hours: everyday from 10 a.m. to 7.30 p.m.

Opening Cocktail Party
Wednesday 22nd April from 6.30 p.m. to 9 p.m.

Marina Rinaldi Soul / Mauro Mori
On occasion of the Salone Internazionale del Mobile 2009, the Marina Rinaldi flagship store of Corso Vittorio Emanuele is set up by Mauro Mori with an interpretation of the capsule of the new Soul product. Starting from the shop windows, it is an installation that combines a selection of softly shaped eco-sustainable pieces: the coming together point of the designer’s work and Marina Rinaldi which, with Soul, interprets conscious slow wear. Just as Mauro Mori asserts his creativity through an intentional craftsmanship
of his work, where the objects displayed are unique pieces, Marina Rinaldi proposes a capsule made in natural fibres in which each garment is different, preserving the specific characteristics of fabrics and yarns. Mauro Mori’s use of Albizia Rosea wood originating from the Seychelles, an invasive tree that has to be eliminated to allow the surrounding flora to grow and develop, embraces the philosophy of respecting the environment in the centre of Marina Rinaldi Soul. The space set up in the boutique is like a break from the frenzy of the Fuori Salone del Mobile: a short film will be shown about the core of the new line. Marina Rinaldi Soul and Mauro Mori, together to convey their creative vision of (fashion) design for a future that is more aware.

Soul capsule
Attention to the environment is what inspired the new Soul collection. The garments are made with natural fibre fabrics. Both linen and cotton are cultivated according to ecological criteria and there are absolutely no chemical substances used for spinning and cleaning the fabric. So as not to have to use traditional dyestuffs containing a large chemical component, Marina Rinaldi’s choice for Soul was to use a specific, completely new, cold piece-dyed process using elements found in nature. The use of fruit, such as strawberries or kiwis, plants such as cocoa or coffee, wood and bark, convey a special uniqueness to each garment. Of course, colour hues and tones are impossible to repeat mirror fashion even if one begins always with the same creation and dyeing process.

Company profile
Marina Rinaldi has represented a turning-point in the history of clothing, proposing a collection of garments and fashion accessories
for curvy women. Today the target at the heart of the brand is still to create garments in line with trends, synonymous with quality and preciosity of the fabrics and tailoring details. Born in 1980, inside the Max Mara Fashion Group, Marina Rinaldi takes the name of the great-grandmother of the founder president, Cavaliere Achille Maramotti who, in 1850, owned a dressmaker’s shop in the town of Reggio Emilia. To satisfy all the demands of plus-size women, different collections have been created over time in line with fashion trends: Giorno, Luxury, Elegante, Voyage, Sport and Blue Label, together with the accessories, show the value of the beauty of feminine silhouettes. Soul, the latest product capsule developed as part of the Voyage collection, created to show respect for the environment which is part of the brand’s philosophy.

Mauro Mori biography
Born in Cremona in 1965, Mauro Mori has travelled a great deal since he was young and expresses his sensations thanks to an inborn creative dexterity. They are the providential coming together of people, cultures, languages and unusual places that trigger
the ideas he uses to develop his research, expressed in functional and figurative shapes. The tactile effect, accentuating the materials and an intentional and obvious craftsmanship are the common denominator of everything he makes. Unique shapes, sculpted from compact blocks of material and often worked in the place of origin, like the Albizia Rosea wood of the Seychelles: a gigantic spongy tree, non protected by the Washington convention because it takes water from the other local species stopping them from growing. The ecosustainable character, which Marina Rinaldi has repeated with the Soul product capsule, is a meeting point that has seen the start of collaboration with the artist who, since 1998, works in his Milan office.

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INTER NOS ERICA CALVI
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