D.O.C / Dergano Officina Creativa presents “La stanza dei giochi” ‘the game room’

FUORISALONE DEL MOBILE, Milano 22 – 27 April 2009, 10 – 22 h /Dergano-Bovisa District, Milano

A shows circuit about ‘game’ in Dergano-Bovisa neighbourhood, created by the 11 workshops, who suggest a journey through their productions, together with a wide proposal by guests who share the content and quality Doc’s aim.

Opening 22 April, 18 h
c/o MADE+CANTIERE BOVISA, Via Carnevali 24,26 and everywhere in the Dergano-Bovisa area.


D.O.C Workshops/The game room
D.O.C suggests a different way to enter in Italian design world through the contemporary design workshops to pay attention to a Milanese area alternative and new to these kind of events.
The D.O.C’s creative workshops together with Triennale Bovisa and Milan Politecnico indeed represent the Dergano Bovisa area new aim and vocation.
The theme about ‘game’ will be explored in all its faces by everybody who will follow his own design approach, material and instruments to create objects and settings able to create a direct emotion in the observer. To play is necessary to smile, to use our emotion in a different way and to remind the play rules again.
The D.O.C’s designers would like to stir up a discussion and research climate, which is innate in a design ambit, where the contents follow the shape and the aesthetic proposal comes directly from the designer lens to interpret a work and innovation reality.
On show a wide range of original and unique products that come from a traditional know-how applied to each creative aesthetic values. These products have been thought and made in this neighbourhood and from here they leave to prestigious design galleries, concept stores and houses all over the word.


The Creative Workshops, the Docs:

Arte e Natura: silk flowers and an hanging veil wood to discover the magic of dyeing plants colour.
/ www.artenaturamilano.it

CeeBee: THE PAPER PLAYROOM. To play is part of human history: a brief journey through different age and culture by a little and personal game collection all recycled paper made. / www.ceebee.it

Ceramiche Puzzo: WE PLAY. Many games make us happy. To play is the way to dream to fake being somebody else granting to everybody what in every day life is not possible. Let’s have fun.

Caira design: TOY MAKER. Scissors, needle and thread … few little moves and you play with tour out look. Cut, put together as you like or follow the instructions… to obtain cool and glamorous design! Toy maker stimulate your fantasy and help the environment! / www.cairadesign.com

Falegnameria Ecologica Franco Bevilacqua: METAMORFOSI 1. Multi-functional piece of furniture: it can be a bed, a bookshelf a dress cabin. / www.falegnameriaecologicabevilacqua.it

Jole Prato & Carlo Giordana: refined contemporary canvas that plays on giant proportion.
/ www.jolepratoecarlogiordana.com

Efesto: LUDE ET LABORA. What better moment to play for everybody of us always children if not at work? Let’s play with movement!  / www.efestoart.com

Ceramiche Libere!: SHALL WE PLAY? Simple toys that everybody knows, to share even without talking the same language, just following few simple movements and rules…SHALL WE PLAY? Games as social interaction and meta-language. / liciamartelli.com
Lorenzo Crivellaro: book shelves, shelves, wardrobes covered by parchment they show their aim by lighting.

Polignum: LETS GO BACK TO PLAY BALL ! Let’s discover old toys, let’s look in our memory sensation and movements that made us what we are now. / www.polignum.it

Whomade: Interpreting the present to shape the future. EDITIONS WHOMADE result in a genuine way of making a subject cross-cultural original contribution to the plan for the craft and creating new collections of products with high ethical and aesthetic value. “Acqua Alta” a Milano, “Impronte” nel Salone, “Cabarè” di sorprese: that’s whomade.it at Fuorisalone 2009. / www.whomade.it

D.O.C GUESTS

There will be prestigious guests who share the content and quality Doc’s aim and that have believed and sponsored the desire for growth of this creative group: the Docs.

In the main locations MADE and Cantiere Bovisa, via Carnevali 24 / 26 will be on show:

Ugo La Pietra: ‘The new territoriality’ Ugo La Pietra communicates by his usual both playful and dramatic irony, some reflections on our society in the installations: “Europa Unita” – “Itinerari” – “Genius Loci”.
 / www.ugolapietra.it

Gabriella Sacchi: works around play not only for children and about clay manipulation. Installations: “Altrove”, “Bambini migranti”, “Giochi di acqua”, “Giochi di terra”. / www.spazionibe.it

Art For Interior: digital printing technology applied on piece of furniture: table lamps, carpets, curtains and objects with digil decor. Creativity and uniqueness. / www.artforinterior.it

MAAM / Fondazione Aldo Morelato: The Aldo Morelato Foundation, seated at Villa Dionisi (Cerea, Verona), is exhibiting during this event a selection of “Significant Objects” at the Museum of Applied Art in the Furniture Field (MAAM). At the exhibition some important donations designed by the best Italian designers such as Fabio Novembre, Michele De Lucchi, Aldo Cibic, Luca Maria Patella are exhibited together with some other objects produced by the Morelato company in occasion of experimental exhibitions organized in the great tradition of the style furniture. At the exhibition also some prototypes of projects that have won past editions of The International Competition “The Significant Furniture” (Sagomè 2004, Tholoi from 2005, La Barca from 2006, Louis XXI from 2007, Moresco and Desktop from 2008) are exhibited. These projects, produced by MORELATO are part of a collection of limited pieces which, on request are produced by the company with the brand name “Morelato Opera”.

Cittadellarte / Fondazione Pistoletto Cittadellarte-Fondazione Pistoletto, in collaboration with ADI, presents D_Art Lab: Turning Point Design. Twelve companies from Piedmont and ten designers together create thirteen new objects of sustainable design. Responsible creativity becomes the key to success in the competitive global market. The companies present at D.O.C Dergano Officina Creativa are: Carcerano (TO),Chiorino Tannery (BI) with Zani del Frà (MI), Gabbianelli – Altaeco (BI), NEVE Rubinetterie (NO), SAW Style Around the World / www.cittadellarte.it

C.L.A.S.S. / Dynamic Design: Inaugurated in 2007, CLASS is a unique eco-forum that supports and promotes environmentally better products in the textiles, fashion, home and design arenas through its global network of expertly staffed showrooms in Milan, London and New York. / www.c-l-a-s-s.org

Bau Design: Bau design presents an object's collection, which comes from the idea of a design as a reality tainted by other art forms like: painting, sculpture and photography, a positive contamination melting together the functionality of an item with an aesthetic pleasure. Formally the stress is put on the individual expressiveness, where what is really expressed is the essentiality of a concept or the strength of the substance. Silvano Cei, creator of Bau, studied at Art school, and then at Fine Art Academy in Florence. He got his graduation in painting, he took part as artist in several national and international exposition, and now with Bau design he talks about his history to the artistic international panorama. / www.baudesign.it
Resign: Resign presents "Designer at home". The designer at home acts before the objects are abandoned, before that the usury of boredom and of the habit makes us to forget their beauty. Going into the places where the refusals come from (houses, stores, offices, factories, etc), “Designer at home” changes the course of their history transforming them in unique objects of Resign. During Fuori Salone you will visit the “interventions at home” at the greengrocer, at the butcher shop and at the kiosk in Dergano square/ www.resign.it

Roberta Colombo+GAS: DO YOU PLAY? GIOCHI?...Roberta Colombo with her sons  Gilberto, Sara e Andrea, who with the acronym GAS sign GASTERRA, infinite modular landscape were the water that spring from mountains and reaches the sea is a line that winds through the landscape and a life metaphor. Game as existential path…DO YOU PLAY? / www.robertacolombo.com

Co-Creando / 02 Italia: SUSTAINABLE DESIGN SOSTENIBILE AND URBAN SPACES, O2 ITALIA & CO-CREANDO show the best projects selected from the International design competition BEER BOTTLES. / www.o2italia.org - www.cocreando.it

Badì Design: Italian design, high technology and the professionalism of its craftsmen combine to form the Badì trademark: furniture and accessories produced from carefully selected materials (aluminium, glass, leather, woven fabrics) give our products unparalleled elegance and refinement. Badì proposes a new style which reveals a variety of artistic traditions from years gone by and combines these with our passion for every detail: all items are hand finished by craftsmen in our artist’s studio. / www.badi-design.com

Italiastraordinaria: an editorial project about several town guides to pay a tribute to all the people who through their inventive and creativity make their city big. / www.italiastraordinaria.it

Sergio Barboni: Turin-based this artist has always been exploring and denouncing the abuses of power at social level. Issues such as war, consumerism, indiscriminate marketing campaigns, and unscrupulous genetic research are the main themes of his work. The artist’s ‘NOVAFOOD’ project emphasizes in a surreal and ironical way the lack of safeguards which is often associated with scientific research and with the marketing of technological products of various sorts, not least food. / www.sergiobarboni.com



 “l’Officina del gioco”/the game workshop with the Free-lance Area by Angelo Porazzi who is a party game designer, illustrator and producer. A real workshop were every body is invited to play were it is possible to see how a board game originates and develops. / www.warangel.it

L’Officina del Gioco - 25-26 April, 10-19 h, c/o ARTEFANDO via Cafiero21, Milano.

The D.O.C Association thanks all the people who helped to the Doc event success: Ugo La Pietra, Gabriella Sacchi, Roberta Colombo, Claudia Barana, Valentina Zanobelli, Angelo Porazzi, Erica Calvi, Veronica Borghi e Asli Gulfidan di WeberShandwick, Zoes, The Hub.





INFO
D.O.C / Dergano Officina Creativa Via Guerzoni 39, 20158 Milano
T. + 39 02 69901136, F. +39 02 94308866
www.derganofficinacreativa.it / info@derganofficinacreativa.it

CONCEPT AND COORDINATION
Arch. Licia Martelli / www.liciamartelli.com / licia@liciamartelli.com

MARKETING COMUNICATION
Edoardo Perri e Dario Riva  - Whomade designlab / www.whomade.it / info@whomade.it


SUPPORTING SPONSOR
Material Connexion / www.materialconnexion.com/it
Triennale Bovisa / www.triennalebovisa.it
ItaliaStraordinaria / www.italiastraordinaria.it

  MADE/www.madegroup.eu     Cantiere Bovisa/www.cantierebovisa.it


TECHNICAL SPONSOR
•    TRE60 / www.tre60snc.com
•    NESPRESSO / www.nespresso.com
•    Acqua SAN BERNARDO / www.sanbernardo.it
•    S.A.W. Style Around the World / www.sawitaly.com
•    Harmony & Art / www.harmonyandart.com
•    Agrimercati / www.agrimercati.it


WITH THE PATRONAGE OF

Regione Lombardia   Provincia di Milano   Comune di Milano

ADI Associazione per il Disegno Industriale

INFO PRESS OFFICE - PR: INTER NOS ERICA CALVI
Viale Piceno 21,20129 MI                                                                                                                                                             
T. + 39 02 89 00 632
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