WHERE IS THE DOOR HANDLE?
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Within easy reach. The new handles created as works of art by Marc Sadler
WHERE IS THE DOOR HANDLE?
L’INVISIBILE Showroom
Via Santa Sofia, 27 - Milano
22 -27 April, from 10 am to 9 pm
Party 25 April from 7 to 11 pm
Cocktails every day at 7 pm
L’INVISIBILE by Portarredo will be participating at the coming Fuori Salone del Mobile Show with the event “WHERE IS THE DOOR HANDLE?” produced by Marc Sadler, the brand’s new art director.
On the occasion, L’Invisibile Showroom in Via Santa Sofia 27 will be transformed into a sophisticated art gallery as the setting for the presentation of the exclusive new collection of door handles designed by Marc Sadler.
The handles, which complete a collection of doors with unmistakable personality, will be “accompanied” by a series of oil paintings on canvas also by Sadler featuring subjects, symbols, and allusions of ambiguous reference.
The launching of the new handles and the participation in this important event mark another step by L’INVISIBILE in the direction of the new approach labeled OPEN UP A NEW PERSPECTIVE that expresses the desire to offer a more ample and personal visual in an unusual setting.
This does not mean denying one’s essential nature, however: L’INVISIBILE continues producing perfect doors that fit so closely and flush to the wall that the new campaign’s claim - developed by Marco Viola – is the question “WHERE IS THE DOOR?”
Perennially promoting the essence of the minimal in the sense of “complete absence of defects” in doors totally in line with the wall, L’INVISIBILE continues demonstrating its transversal talent through the presentation of symbolic and figurative articles and images today.
The proposal of a series of highly distinctive handles in terms of style, size and finish to complement this “invisible perfection” comes as something of challenge.
