Location Spazio Thermore Skywalk
Days 16, 17, 18, 19, 20, 21,
Address via Tortona, 35
Zone tortona

UPTOWN DesignYourMind
via Tortona 35 – location: Thermore Skywalk 2° floor – 16/21 april 2008


DesignYourMind means “walks for searching” (design) and “searching for walks” (mind).
From UPTOWN - Thermore starts DesignYourMind: the program that involves interior designers, architects and visual designers in a network of partnerships, development of activities and innovative, alternative projects.
DesignYourMind is a new track that involves the mind in a provocative, aesthetic, functional research in which the central subjetc is not the product but the mind that perceives it.
DesignYour Mind concept is that the searching and the making of a new design project is not less important than the product itself.
It’s a trip inside the energy that causes the need for beauty and that bursts into the minds of people looking at a new design object.
If “walks for searching” means to look for traces, “searching for walks” means to set free energies. DesignYourMind is a medium among the mind energy of Designers free to travel beyond themselves - the energy of fearless companies overcoming the icons of "life styles" - the energy of an innovative network to share goals.