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Press Conference
Friday 11th April 2008 H12.30
Opening
Wednesday April 16 2008 - from 8 pm
Party
Wednesday April 16 2008 - from 10 pm
Exhinition
April 16 > 21, 2008 - from 11 am to 7 pm
Where
Fabbrica del Vapore
Via Procaccini 4 - Milano
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Laboratory DAGAD with ANAB, proposes a meeting on the theme of RE-USE. The initiative intends to emphasize the greater environmental value of re-use compared to the re-cycle and to reinterpret the trilogy behind eco-design in a new light: RE-USE, RE-THINK AND RE-QUALIFICATION. DAGAD proposes to companies of key importance in the design field to choose a designer in whom to entrust a re-use project of a product with the objective of obtaining a new usage characterised by levels of quality, functionality and aesthetics similar to the original object. The task is to find a new role for an object that has been designed for a specific use, integrating it into another quality product, stretching in this way the objects life and at the same time decreasing the volume of dismissed items. The prototypes will be presented next year. This year companies involved in the project will be highlighted, with an overview of design examples to clarify the meaning of re-use interpreted in a qualitative way.