Organized from Association Proyecta with the cooperation of Instituto Cervantes in Milan, Innovazione: the New Generation of Spanish Designers presents its most bold projects.         

Re-proposing and transforming our way of watching usual objects and how we normally use them, they let our imagination start voyaging, stimulating our sense of humor and a new interaction with the objects themselves. When we observe whatever is surrounding us and the relationship between people and objects we are obliged to wonder about it and re-invent the objects’ daily use. It is necessary to explore, reflect and investigate among the contrasts of what is natural against its industrial counterpart,  in order to establish more personal relationship with the objects, stimulating proposals of innovative formulas.

At the venue will be present the operas of designer: Alberto Arza, Attua Aparicio, Belén Hermosa, Causas Externas, Danae Esparza, Daniel Gantes, Ebualà, Estudio Enblanc, Guillem Ferran, Liliana García, Marc Morro, Nadadora, Obj Studio e Associazione Proyecta.

 

 

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