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When: from 16 April 2008 until 21 April 2008
Location: Superstudio 13
via forcella, 13

Published on: Tuesday 11 March
Design in viaggio
Superstudio 13, Via Forcella, 13
Entrance: Via Bugatti
Launch ceremony: 15.04.08 – 19:00
Open to the public: April 16 – 21, 2008 – 10:00 AM / 10:00 PM
Milan (Italy), April 15, 2008 – PERSOL : VISIONI – Design in viaggio is a creative design project which Persol presents at its third year at the 47th Furniture Fair in Milan, reinforcing its tie to Italian and international style and design with its own exhibition space within the Fuorisalone Zona Tortona (SUPERSTUDIO 13, Via Forcella, 13 – entrance on via Bugatti).

PERSOL : VISIONI – Design in viaggio is born out of the idea of involving talented individuals from contemporary design in a creative project that celebrates the values of Persol, a brand of style, with a strong heritage of design, substance and genuine values.
At the Furniture Fair in Milan, Persol presents brand new journeys to Italy by design figures and personalities from contemporary culture. Exclusively for Persol, they present short films and news photographs, which synthesize the creative visions inspired by Persol in a contemporary language: Persol is substance behind style; these journeys present the personal vision behind design and creativity.
These personalities are selected for their pioneering spirit, their determination and their attitude towards creative work. Like Persol, they create beautiful objects in the very sense that they stand out for their independence and their glamour beyond fashions that change.
The videos and photographs are reconstructed in the event space around the visitor, who is immersed in a formative journey through suggestions of a Persol lifestyle. Fixed images, videos, soundscapes and design materials bring to life the glamour of a journey of international talent inspired by an Italian object, Persol eyewear, that owing to its original characteristics – high quality of materials, exclusive technology, attention to detail – adorns faces with its unmistakable appeal in every time and place.
The product is both the inspiration and star of this project. In 2008 Persol confirms its tendency to working on a design of tradition and a design of innovation, dividing their eyewear into two different product concepts: PERSOL COLLEZIONE SUPREMA, on the market since 2007, is the part of the collection dedicated to re-issuing the brand’s historical icons (PERSOL 649, 714, 009, 2873 S, 2869 S) and PERSOL COLLEZIONE DESIGN, the part of the collection that since 2008 includes substantial technological innovations in design and materials (PERSOL 2864 S for men and PERSOL 2866 S for woman, two pioneer models of the collection). The collections are for sale at the best optical stores and at select Concept Stores in Italy and abroad.

Evening of the Launch
PERSOL : VISIONI – Design in viaggio will be launched on April 15 with an exclusive evening event reserved for guests and fans of Persol and its inimitable style: a selection of personalities from the worlds of film, show business and culture, as well as top management from Luxottica Group, owner of the Persol brand since 1995.
About Persol:

About Luxottica Group S.p.A.
Luxottica Group is a global leader in eyewear, with over 6,000 optical and sun retail stores in North America, Asia-Pacific, China, South Africa and Europe and a strong brand portfolio tha includes Ray-Ban, the best selling sun and prescription eyewear brand in the world, as well as, among others, license brands Bvlgari, Burberry, Chanel, Dolce & Gabbana, Donna Karan,Polo Ralph Lauren, Prada, Salvatore Ferragamo and Versace, and key house brands Oakley, Oliver Peoples, Vogue, Persol, Arnette and REVO. In addition to a global wholesale network that touches 130 countries, the Group manages leading retail brands such as LensCrafters,
Pearle Vision and Sunglass Icon, in North America, OPSM and Laubman & Pank in Asia-Pacific, and Sunglass Hut globally. The Group’s products are designed and manufactured in six Italybased high-quality manufacturing plants and in the only two China-based plants wholly-owned by a premium eyewear manufacturer. For fiscal year 2007, Luxottica Group (NYSE: LUX; MTA: LUX) posted consolidated net sales of €5 billion. Additional information on the Group is available at www.luxottica.com.

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