CLONING by 5.5 designers
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Press Release
CLONING by 5.5 designers
The Parisian agency 5.5 designers is offering to clone you through a collection of objects created from mesuring your own body.
Continuous simulation/performance.
Via Tortona, 20
Bus 68, 90, 91 Tram 2, 14, 29, 30
MM2 Porta Genova
10:00 – 21:00
CLONING
Inspired from the medical technics of cloning, « Cloning » is an authentic service of creating objects at your own image. The aesthetic of this collection is defined by the physical data taken on your body.
The object shapes are the results of a process constiting in taking data from your physical characterisics, the color of your eyes, of your hair, your pilosity, your weight, your mensurations, and then these data are treated in order to become coefficiants of the object shapes.
« Cloning » shouldn't be perceived as a questioning of the shape of an object in front of its use, but as a definition of a shape trying to differ from the simple criteria of the artistic bias.
The goal here is to assign a formal vocabulary to an object by looking for its legitimacy in an industrial production purpose : the human being.
This cetain approach of the conception is made possible thanks to the flexibility of the digital prototype creation mixed with the « savoir-faire » of artisans who accept to adapt their gesture to each order. It's on the based of object beforehand elaborates and called « beared products » that the taken genes of the subjects « donors » are aplied to generate the clone.
This process results on an intensification of the relation one share with the daily life objects with which one has an harder and harder time to create percetible and lasting bounds. Watching ourselves introduced or reincarnated through an object gives to the material world a new human dimension.
The aesthetical canons edicted by our society and spread all around by the media are so questioned in the world of objects. The famous « 90-60-90 » does not constitute anymore an ideal and offer a new beauty to the « 60-90-60 ». « Cloning » goes against the idealised perception to give back more accuracy to imperfection, in order to help the individual to assume what they are and not staying in the wish of what they want to be.
To sum-up, instead of participating to the definition of a consensual aesthetic (which is the norm in the industry), this project tend to give back a central position to human nature.
5.5 designers
