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When: from 16 April 2008 until 21 April 2008
Location: Hotel Nhow
via Tortona, 35

Published on: Sunday 06 April

Milan, 22nd March 2008

Press Release:

Show: ABOUT DESIGN
Where:  HOTEL NHOW – SALA MADRID – Via Tortona 35
When: from 16th  to 21st  April 2008 – FUORI SALONE DEL MOBILE
Opening hours: 10am to 10pm

PRESS PREVIEW: TUESDAY 15TH APRIL 3pm to 7pm

OPENING COCKTAIL: TUESDAY 15TH APRIL from 7pm

OGGETTI LIBERI by Fabio Rotella is a limited edition series of furniture items and lights produced by ABOUT DESIGN, a new brand created with Davide Mattei and meant to be a limitless multidisciplinary container. Free interpretations for functional sculptures, playful timeless shapes in which the repetition of single material extruded elements creates volumes and light games.

Over the last decades applied arts have undergone a concentric development and have become a sort of system where matter converges towards a centre. Art, architecture, fashion and design have got closer and closer to each other and now share both concepts and issues. Creatives of all disciplines move along the same intellectual and research methods, communication strategies follow common rules, globalization has altered everyone’s way of meeting the needs of an ever-changing market.
 
This transformation is the result of an evolution which started in the first decades of the 20th century, when creative forces provided a new interpretation of applied arts through the avant-gardes.

Precisely in the period in which there was a neat distinction between objects that are mere products and objects that are works of art, in 1913 with his ready-made “Bycicle wheel” Marchel Duchamp overturns the current theories on the implications of artistic creation. Two common use objects are deprived of their functions and decontextualized, thus becoming a work of art: the base of the work belongs to the hand-made world (the stool), while the top part represents the machine-made world (the bicyle wheel).

It is right then that the 20th century object’s artistic and creative ways are merged.

Pierre Restany studied the relationship between the world of art and that of industrial production; in his book “Art and Production” he mentions objects that have different, more complex and sophisticated functions which confer on the product a new status, the “plus object” one.
 
What is the relationship between the art object and the design object? Art’s referent is contemplation, while design’s referent is use, but cultural evolution has blurred this difference.
An object is no longer desired for itself, but for the emotional reactions it triggers; it is necessary to enrich it beyond its function, to create combinations and disruptions, to play around with materials, to conceive unexpected lines, in a word to “surprise”.

The “surprising” object is the real starting point of the “OGGETTI LIBERI” collection, designed by Fabio Rotella for About Design in order to free the object from its own consumption duties by changing the main perspectives which meet the market requests: an “object-sculpture” that is free from production restrictions, reutilizes handicraft and uses cutting-edge technologies that are respectful both of man and of nature.


The “Oggetti liberi” collection
These are “free objects” which meet the need for a new interpretation of function by triggering emotion and desire.
 

“Tubi or not Tubi”
An object originating from the assemblage culture: a seat made of hollow brass pipes piled on top of each other, creating a golden luminosity and seamlessly turning into a soft cushioned top.
 

“Tubi Light”
Decorative chandelier composed of hollow brass pipes placed diagonally in alternation with crystal decorations. The pipes’ lighting reflects on mirrors which become multicolour thanks to a led device.
 

“Tubi Light” and “Tubi or not Tubi”
The material of these two works conveys a feeling of timelessness and of magical suspension in which simple shapes highlight the repetitivity of single material extruded elements and create volume and light games.


“Guarda come Dondolo”
An object with a reassuring shape, dedicated to the sensation originating from our deepest ancestral memory in order to feel protected, cuddled and rocked, an oneiric lounger that provides intimate emotional reactions.


“Soul Crash”
The shape is irregular, made of polyhedrons, and it is inspired to the contradictions of the soul.
The object looks almost sculpted and becomes a functional volume joining striking contrasts between the stiffness of the shape and the softness of the material.


“Relax chair”
A provocative object-sculpture: steel blades joint side by side spread the weight evenly in a wave that leads back to earth. A metaphor seat with a catchy shape that loses the sense of function as such.




INFO PRESS OFFICE - PR:
INTER NOS ERICA CALVI
Viale Piceno 21, 20129
T. + 39 02 89 00 632
F. + 39 02 74 96 316
internos@fastwebnet.it
www.internosagency.com





More info
Sito http:// www.about-design.org
Mail info@about-design.org

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