SHAKE YOUR PASSIONS
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SHAKE YOUR PASSIONS
“The factory of hidden energies”
Milan, 19th March 2008
Press Release:
Show title: SHAKE YOUR PASSIONS
Location: HOTEL NHOW - Madrid Hall
Address: VIA TORTONA 35 - MILANO
Show dates: from the 16th to the 21st April
Opening hours: 10am to 10pm
PRESS PREVIEW TUESDAY 15TH APRIL from 3pm to 7pm
Opening Cocktail TUESDAY 15TH APRIL from 7pm
The exhibition will take place in Madrid hall at the prestigious Milanese Hotel Nhow, located in the heart of the so-called “Design District”, also known as Zona Tortona. Conceived by architect Fabio Rotella, it aims at presenting in a stirring artistic modality the latest products by four companies:
• ABOUT DESIGN
• BENETTI STONE PHILOSOPHY by STUDIO BIEMME DUE
• ECOSMART™FIRE by INTENTIONS
• EIFFELGRES
An artistic route will connect four “emotion boxes”, four microcosms realized in different styles and materials meant to deeply stir the visitor, designed to arouse emotions and to make us think about how design affects our behaviour. The lighting, the materials, the shapes and the type of objects concur in creating a sensory experience concerning spaces, their aesthetics and their connection with emotions.
Filippo Cannata’s light design project will enhance the exhibition’s poetic quality and emotional impact.
The participating companies stand out for their love for creative research and for eco-friendly attitude and see their products as works of art capable of conveying passion.
In architect Fabio Rotella’s words:
“Passions originate deep down in our soul, they are an intimate and pure feeling which carries away and stirs different types of emotions affecting thoughts, actions and behaviours.
Are emotions the result of passion or are they its genesis?
The SHAKE YOUR PASSIONS event was born from these concepts to meditate on our innate need for emotions, feelings, empathy, enthusiasm, excitement, élan, impetus and love.”
Besides, after the quote of our beloved French genius writer Honoré de Balzac
“Les passions ne font jamais des faux calcul”
SHAKE YOUR PASSIONS will host a number of artistic performances and happenings, plus a showcase of the DJ author of “Shake your passions”, the exhibition’s soundtrack CD containing the original music playing in each microcosm.
INFO PRESS OFFICE - PR:
INTER NOS ERICA CALVI
Viale Piceno 21, 20129
T. + 39 02 89 00 632
F. + 39 02 74 96 316
internos@fastwebnet.it
www.internosagency.com
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