EVENT'S DETAILS
Kartell + Citroën
Location Salone dei Tessuti
Days 05, 06, 07, 08, 09, 10,
Address via San Gregorio, 29
Zone porta venezia
KARTELL + CITROËN DESIGN + STYLE TRAVEL TOGETHER Kartell’s first time with a car. Citroën’s first time with design. The first time for the new location in Milan, the Salone dei Tessuti, which will be inaugurated for this special occasion. Kartell and Citroën: two prestigious Brands which share important Milan “roots”, the first since 1949 and the second since 1924, with the same strong desire for artistic, aesthetic and technological content. Kartell and Citroën present their voyage together, gradually illustrating, in a striking installation with great visual impact, the design path which brought them to the creation of a real style exercise. Kartell and Citroën together present a transversal design project on this occasion which is also a metaphor for the redefinition of space to imbue it with global significance. A new challenge for both Brands, an occasion to see two apparently different sectors which, today, are so naturally close to each other. Kartell and Citroën travelling together to create a new and dynamic lifestyle.
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